Good morning, and has Facebook beaten the boycott?

I grew up in Europe in days when industrial action was common. Sometimes strikers won their demands. Sometimes the companies outlast them, and the day came when they lowered their banners and returned to work.

Are we at that inflection point in the Facebook boycott campaign? The Stop Hate for Profit movement seemed successful when it was able to boast that more than 1,000 advertisers, including some of Facebook’s biggest, had pulled their ad spend for July. But July is over, and now we see the beginning of a trickle back.

Heineken and North Face are back on board, although the latter brand says it will continue to press for policy changes. Other brands are continuing the boycott. But the truth seems to be that Facebook is invincible to this kind of pressure. As many have observed, the boycott which would truly hurt Facebook’s revenues is a boycott by the countless small businesses which rely on it as their prime advertising channel. And that would hurt those small businesses more than the social media giant.

So what’s left? Regulation? Don’t hold your breath.

Kim Davis,
Editorial Director


Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Funding Choices, Google’s consent management tool, has been updated to collect opt-out requests from California residents, in compliance with CCPA. Less stringent than GDPR, CCPA allows brands to offer the ability to opt-out of data collection; the European regulation requires brands to demonstrate that users opted in.

“Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners,” wrote Vegard Johnsen, senior product manager for ads privacy and safety at Google in a blog post.

Funding Choices is integrated with Ad Manager and AdMob.

Read more here »


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Release Notes

Jivox launches purchase predictions for eCommerce

Jivox, a digital marketing company that drives engagement across paid and owned media, has announced the launch of Kairos, a new patented purchase prediction solution for the eCommerce market. Kairos will be powered by Jivox’s machine learning and artificial intelligence technology, allowing companies to enhance eCommerce marketing outreach with targeted user scores, and product advertising based on exhibited purchase intent.

According to Jivox, early testing has resulted in a 200% to 300% increase in conversions. Kairos aims to optimize conversion by combining real-time and first-party user data along with product intelligence.

Why we care. With many brands leaning heavily into eCommerce, personalized recommendations and offers is one way to differentiate from competitors. 

MarTech Minute

IBM launches AI-powered social targeting platform with Influential

With companies seeking the best influencers to represent their brands, IBM has expanded its partnership with Identify to launch a new solution, IBM Watson Advertising Social Targeting. 

The solution uses IBM’s AI to help identify the influencers that align with a brand’s values and voice. 

Features of the new partnership include:

  • Leveraging IBM Watson Natural Language Understanding on the IBM public cloud to process and analyze data from social media for a faster influencer identification process;
  • Identifying brand-safe influencers by gauging profanity ratings to recommend potential partners with similar values; and
  • Implementing real-time campaign measurement across brand reputation, online behavior, consumer engagement, offline sales and foot traffic.

“Brand reputation matters now more than ever. Using social media to help drive purchase consideration is important as brands implement influencer marketing strategies to establish real connections with consumers,” said IBM SVP of Cognitive Applications Bob Lord.

Why we care. Identifying and evaluating influencers across the vast social universe is no longer a practical task for human eyes. Leave it to Watson.

Other announcements:


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