Good morning, you know about CCPA, right?

Of course, but people are still figuring out exactly how to cope with a set of regulations for the residents of just one state. The big ad platforms are trying to help. Google is automatically identifying visitors from California, and showing them a CCPA opt-out message

Facebook, however, seems to have raised some obstacles for advertisers. It has enabled Limited Data Use for residents of California, restricting the way data from these users can be stored and processed. The feature is already having a dramatic impact on advertisers and their ability to convert and retarget California residents.

Join Ginny Marvin, Editor-in-Chief of Search Engine Land at 1pm ET tomorrow for a conversation with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. More information here.

Kim Davis,
Editorial Director, MarTech Today

 
 
 
Oracle
 

It’s time to think differently: Oracle CX Cloud

On the occasion of Oracle’s CX Cloud virtual summit yesterday, we caught up with the evolution of the Marketing Cloud offering. The suite which was once centered around Eloqua and Responsys, the B2B and B2C marketing automation solutions, is now radically re-configured around Oracle CX Unity, the customer intelligence platform launched last fall. In simple terms, Oracle, like Adobe, has acknowledged the importance of putting some form of unified CDP at the center of the marketing suite, to have an actionable single source of truth about customers from across the disparate parts of its systems. Salesforce has acknowledged this need too, but unlike Adobe and Oracle is yet to launch.

CX Unity is joined at the core of the suite by CX Infinity (real-time customer data streaming) and CX DMP (formerly known as Blue Kai). In conversation, SVP for Oracle Marketing Cloud Shashi Seth made the case that these developments are timely given the accelerated emphasis brands need to place on personalized engagement in times of uncertainty.

In his keynote to the summit, Oracle EVP Rob Tarkoff emphasized that front-office functions need to move faster than ever, usually with fewer resources, yet find a way to guide customers “hand by hand” through their journeys.

Read more here »

 

Marketing Operations Tech Stack Essentials

A well-oiled marketing operations function helps keep marketing efforts aligned and on track. In order to do its job, Marketing Operations (MOps) needs the right mix of tools and processes. In this eBook, Allocadia discusses the five core responsibilities of MOps, and the four systems that help the team execute.

Get your copy now »

 
MarTech Minute
 

Terminus integrates with Salesforce Pardot

Terminus, the ABM platform, has integrated with Salesforce Pardot, the B2B marketing automation solution. Pardot users can now access Terminus account data and information in the Pardot platform, allowing for a more streamlined marketing automation operation. The integration will also allow for more in-depth reporting, heightened analytics, shared data and the ability to implement lead-to-account campaigns. 

This announcement follows the ABM challenge to supplement corporate IP data with data from other sources, as remote working continues. See our story last month

Additional integration features: 

Bi-directional data synchronization that allows for more targeted advertising campaigns or active drip marketing campaigns;
Sales and customer information to assist in prioritizing consumer outreach to targeted and engaged accounts with notifications about expiring or at-risk customers; and
Matching leads to accounts while building customized marketing campaigns

Why we care. Increased efficiency in the ABM space means more partnerships and more targeting and categorization of accounts. With leads at a premium, ABM strategies have never seemed more important. 

App with Shopify integration allows merchants to sell via live video
Wix reports record-breaking second quarter
Woman Who Tech launches COVID Tech Challenge for Startups
 

Attend MarTech online for free

Join thousands of senior-level marketers online, Oct. 6-8, to explore the challenges and changes in modern marketing.

Register for free »

 
 
 
What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader.

Microsoft aiming to buy TikTok’s global business – Reuters

Facebook removes Trump Campaign’s misleading coronavirus video – New York Times

Snapchat is planning in-app voter awareness tools – The Verge