Kim Davis,
Editorial Director, MarTech Today

CEO appointment


Webinar: How brands can leverage video from engagement to conversion

Video has become a necessity across digital platforms to engage audiences and make a lasting impression. Understanding how to leverage video to move consumers through the buying process can help you grow your brand and drive sales effectively and efficiently. Join our experts on September 17 to learn more about video strategies that drive consumer action across platforms.

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New platform for video ‘etailing’ plugs into existing ecommerce sales channels

With eCommerce demands changing with little or no notice, platform flexibility is more important than ever. To address that need, Astound Commerce has launched its Vtail platform for video retail content, or ‘etailing.’

Vtail allows for a shortened process for video retail integration into existing eCommerce sales channels via websites and apps. 

The Vtail platform includes:

• Group text chat;
• Live-voice integration;
• Customer invitation option;
• Simplified scrolling to order button; and
• Scheduled and private tours. 

With a client roster that features Calvin Klein, Under Armour and Louis Vuitton, the technology could be in use in time for the 2020 holiday season. 

Why we care. The 2020 holiday season is almost upon us, and how many consumers will be making visits to brick and mortar stores or showrooms a priority? Video can fill an important gap.


Calling all multi-location brands!

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Quote of the Day

“If the CEO is your Primary Source of Customer Input, your company’s growth rate is at risk.” David Hubbard, Marketing Outfield.