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Martech: Analytics & Data

The white paper or webinar content described below has been produced by one of our sponsors.


New report: Top growth priorities for marketers, barriers, and the data-driven future

Get an inside look at the top priorities for marketers and the data-driven future for today’s marketing leaders in the first edition of Datorama's “Marketing Intelligence” report.

Digital Marketing Depot on April 21, 2020 at 3:00 pm
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Today’s marketer has unprecedented access to the tools and data they need to create exceptional customer experiences and grow their businesses. This has resulted in a fundamental shift in how marketers measure success and make decisions. In the past, marketing was often seen simply as the “steward of the brand.” Now, driving real business growth has become marketing’s biggest priority.

Armed with data, all marketers — from analysts to channel managers to executives — are expected to prioritize growth and prove the value of every marketing investment. But this transition to marketing-led growth has not been easy.

In this report, Datorama partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to:

  • Understand the evolving meaning of growth and its role as a key objective and mandate for marketers
  • Identify the top challenges marketers face in operationalizing growth across their organization
  • Assess how marketers attempt to overcome challenges stymieing growth and identify common behaviors that result in better growth

Visit Digital Marketing Depot to download “Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate,” from Datorama.

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Channel: Martech: Analytics & DataSponsored White Papers & Webinars

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