MarTech Today: Marketing Technology News & Management Insights https://martechtoday.com/ The latest news from MarTechToday.com. en-us hourly 1 Fri, 20 Sep 2019 18:00:53 +0000 Fri, 20 Sep 2019 18:00:53 +0000 editors@martechtoday.com The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP https://martechtoday.com/the-martech-minute-salesforce-adds-einstein-search-tealium-launches-machine-learning-for-cdp-235628 MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters

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Fri, 20 Sep 2019 13:20:14 +0000
How marketers are changing agile practices to meet their needs https://martechtoday.com/how-marketers-are-changing-agile-practices-to-meet-their-needs-235625 A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team.

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Fri, 20 Sep 2019 11:44:46 +0000
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports https://martechtoday.com/facebook-confirms-pixel-outage-may-have-impacted-conversion-custom-audience-dynamic-ads-reports-235611 The company said an outage this week prevented a small percentage of Pixel events from being logged correctly.

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Thu, 19 Sep 2019 14:24:04 +0000
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers https://martechtoday.com/nielsens-openslate-integration-adds-brand-safety-measurement-for-video-advertisers-235605 Nielsen has also acquired a minor stake in OpenSlate.

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Thu, 19 Sep 2019 14:19:40 +0000
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook https://martechtoday.com/soapbox-publishers-stop-giving-lucrative-content-away-to-amazon-and-facebook-235602 In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand.

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Thu, 19 Sep 2019 12:44:52 +0000
Pro Tip: When to use a hotfix on your site during a sprint (and when not to) https://martechtoday.com/when-to-use-a-hotfix-on-your-site-during-a-sprint-and-when-not-to-235559 In today’s Pro Tip, beware of hotfixes because they can create chaos internally if things are done hastily and hurt the overall customer experience.

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Thu, 19 Sep 2019 08:00:30 +0000
MarTech East keynote: Better marketing starts with better orchestration https://martechtoday.com/martech-east-keynote-better-marketing-starts-with-better-orchestration-235581 At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success.

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Wed, 18 Sep 2019 14:48:37 +0000
Soapbox: In a world of AI and digital shortcuts, humans crave human interaction https://martechtoday.com/in-a-world-of-ai-and-digital-shortcuts-humans-crave-human-interaction-235505 In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction.

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Wed, 18 Sep 2019 08:00:46 +0000
Life is like a stack of martech https://martechtoday.com/life-is-like-a-stack-of-martech-235549 Scott Brinker shares his views on the state of martech across different organizations and the eight p’s of martech.

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Tue, 17 Sep 2019 16:13:06 +0000
Yoast 12.1 adds custom favicons to the mobile snippet preview https://martechtoday.com/yoast-12-1-adds-custom-favicons-to-the-mobile-snippet-preview-235536 Also introduces more schema filters and matches Google’s search font size on desktop.

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Tue, 17 Sep 2019 10:52:08 +0000
Soapbox: Complex state privacy laws hurt all of us https://martechtoday.com/complex-state-privacy-laws-hurt-all-of-us-235502 In today’s Soapbox, it’s time our industry starts voicing the real problems that come with so many overlapping state privacy laws.

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Tue, 17 Sep 2019 08:05:05 +0000
Introducing the Periodic Table of Email Optimization and Deliverability https://martechtoday.com/introducing-the-periodic-table-of-email-optimization-and-deliverability-235448 Download our essential guide to getting your message through to the inbox.

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Mon, 16 Sep 2019 12:00:00 +0000
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio https://martechtoday.com/facebook-video-marketers-get-new-tools-metrics-for-live-watch-parties-creator-studio-235513 The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday.

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Mon, 16 Sep 2019 10:53:58 +0000
Insider tips: Here’s the kind of creative that wins over advanced TV audiences https://martechtoday.com/insider-tips-heres-the-kind-of-creative-that-wins-over-advanced-tv-audiences-235482 When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next.

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Fri, 13 Sep 2019 08:20:19 +0000
Product adoption: It’s tough to get return on investment with something that isn’t used https://martechtoday.com/product-adoption-its-tough-to-get-return-on-investment-with-something-that-isnt-used-235473 There are many obstacles in adding to your martech stack but understanding possible impediments means you can address them early in the process.

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Fri, 13 Sep 2019 08:00:56 +0000
McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience https://martechtoday.com/mcdonalds-latest-tech-move-aims-to-bring-voice-based-conversational-ordering-to-the-dining-experience-235466 McDonald’s second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular chain.

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Thu, 12 Sep 2019 16:00:32 +0000
Snapchat adds DoubleVerify as brand safety, viewability measurement partner https://martechtoday.com/snapchat-adds-doubleverify-as-brand-safety-viewability-measurement-partner-235452 DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad formats.

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Thu, 12 Sep 2019 13:58:01 +0000
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers https://martechtoday.com/adobe-adds-customer-journey-analytics-designed-to-be-accessible-to-all-marketers-235438 The company said the platform was inspired by Photoshop.

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Wed, 11 Sep 2019 14:08:03 +0000
If you want to be agile, you may need to change your company’s culture https://martechtoday.com/if-you-want-to-be-agile-you-may-need-to-change-your-companys-culture-235430 Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.

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Wed, 11 Sep 2019 13:03:29 +0000
Facebook to sunset ability to register, login to apps using only a phone number or email https://martechtoday.com/facebook-to-sunset-ability-to-register-login-to-apps-using-only-a-phone-number-or-email-235406 Facebook’s Account Kit for developers will be deprecated on March 9, 2020.

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Tue, 10 Sep 2019 16:46:19 +0000