MarTech Today: Marketing Technology News & Management Insights https://martechtoday.com/ The latest news from MarTechToday.com. en-us hourly 1 Mon, 20 May 2019 06:01:12 +0000 Mon, 20 May 2019 06:01:12 +0000 editors@martechtoday.com How strict privacy laws can inform a marketer’s approach to email https://martechtoday.com/how-strict-privacy-laws-can-inform-a-marketers-approach-to-email-233372 Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business.

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Fri, 17 May 2019 08:05:13 +0000
Could machine learning solve attribution challenges? https://martechtoday.com/could-machine-learning-solve-attribution-challenges-233442 This new attribution methodology uses machine learning, gives marketers visibility into full-funnel marketing.

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Thu, 16 May 2019 10:43:55 +0000
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more https://martechtoday.com/release-notes-marketo-makes-email-2-0-switch-adds-creative-cloud-image-editing-more-233420 Marketo unveils Email 2.0, adds partner integrations and brings in the Creative Cloud to increase efficiencies for digital marketers

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Wed, 15 May 2019 09:51:57 +0000
5G won’t solve ad-supported video’s playback issues https://martechtoday.com/5g-wont-solve-ad-supported-videos-playback-issues-233366 If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.

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Wed, 15 May 2019 08:05:32 +0000
Beyond call tracking: Measuring sentiment for marketing success https://martechtoday.com/beyond-call-tracking-measuring-sentiment-for-marketing-success-233408 The benefits of call analytics to digital marketers can reach far beyond attribution.

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Tue, 14 May 2019 13:09:07 +0000
Want to speak at MarTech? Don’t miss out. https://martechtoday.com/want-to-speak-at-martech-dont-miss-out-233417 Build your reputation, showcase your expert knowledge, and establish yourself as an industry thought-leader!

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Tue, 14 May 2019 12:41:37 +0000
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics https://martechtoday.com/adobe-commerce-cloud-announces-cross-cloud-integration-with-experience-manager-adobe-analytics-233404 Adobe’s move to bring Magento into the cloud with more integrations for merchants, adds solutions to manage omnichannel sales.

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Tue, 14 May 2019 11:41:26 +0000
Be prepared for broader tracking prevention adoption to shake up adtech https://martechtoday.com/be-prepared-for-broader-tracking-prevention-adoption-to-shake-up-adtech-233363 Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and publishers, it will change everything. We are going to need a good flashlight.

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Tue, 14 May 2019 08:05:38 +0000
Mailchimp set to launch full-service marketing platform https://martechtoday.com/mailchimp-set-to-launch-full-service-marketing-platform-233386 The application has plans to evolve into more than just an email platform.

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Mon, 13 May 2019 13:36:53 +0000
Privacy, a year later: How the GDPR has affected AI-powered marketing https://martechtoday.com/privacy-a-year-later-how-the-gdpr-has-affected-ai-powered-marketing-2-233383 GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability.

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Mon, 13 May 2019 10:03:28 +0000
Chatbots could drive $112 billion in retail sales by 2023 https://martechtoday.com/chatbots-could-drive-112-billion-in-retail-sales-by-2023-233337 Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers.

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Fri, 10 May 2019 09:20:32 +0000
5 steps to move closer to one-to-one personalization https://martechtoday.com/5-steps-to-move-closer-to-one-to-one-personalization-233330 Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively.

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Fri, 10 May 2019 08:05:11 +0000
It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies https://martechtoday.com/safaris-itp-lead-on-chromes-tracking-prevention-it-has-a-long-way-to-go-233312 His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking.

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Thu, 09 May 2019 16:40:18 +0000
Applying the ‘Jobs to be Done’ theory to your email marketing campaign https://martechtoday.com/applying-the-jobs-to-be-done-theory-to-your-email-marketing-campaign-233322 Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them.

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Thu, 09 May 2019 11:03:10 +0000
Adobe is touting a future where experience reigns and B2E is all you need https://martechtoday.com/adobe-is-touting-a-future-where-experience-reigns-and-b2e-is-all-you-need-233305 Adobe’s Steve Lucas talks to Marketing Land about breaking down B2B and B2C and creating personalized experiences for everyone.

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Wed, 08 May 2019 14:26:08 +0000
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors https://martechtoday.com/wordpress-version-5-2-delivers-more-security-features-tools-to-fix-fatal-website-errors-233303 Version 5.2 of WordPress’ Jaco platform includes new website health check features, PHP error protection, new dashboard icons and more.

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Wed, 08 May 2019 13:33:21 +0000
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting https://martechtoday.com/googles-chrome-will-change-cross-site-cookie-handling-aggressively-tackle-fingerprinting-233293 Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts.

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Wed, 08 May 2019 12:48:32 +0000
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages https://martechtoday.com/the-latest-wifi-marketing-tactic-chatbot-enabled-surveys-on-wifi-sign-on-pages-233285 ChatConnect is designed for hospitality and tourism destinations.

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Tue, 07 May 2019 15:09:22 +0000
Contextual audience targeting: Pivot your audience strategy from cookies to content https://martechtoday.com/contextual-audience-targeting-pivot-your-audience-strategy-from-cookies-to-content-233279 Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy.

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Tue, 07 May 2019 14:48:50 +0000
Don’t take my word for it… Read what MarTech attendees have to say https://martechtoday.com/dont-take-my-word-for-it-233272 What can you expect September 16-18 in Boston? Get it straight from the source!

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Tue, 07 May 2019 13:41:19 +0000