New simple website creation tool appears in Google My Business

Google has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently, it’s making a renewed effort at providing a very basic website creation tool to local business owners.

SMB survey data vary, but a still-meaningful percentage of SMBs don’t have websites. Mike Blumenthal has played with the tool, which is presented in Google My Business (GMB):

It is essentially a super simple single page website builder with very little opportunity for customization or change. Upon access to the Website tab in the GMB, it comes up with a default category specific background image and theme image.

It appears to be pre-populated based on the data on file, with several customization options.

[Read the full article on Marketing Land.]

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.