Subscribe to MarTech Today!

“Autoplaying video on a website home page is one example of a video strategy to avoid. It often causes pages to load slowly, and you can see why a slow-loading website would be a problem for a consumer with a radically shortened attention span,” explains Ronald Dod of Visiture. “It can also be unpleasant if it’s unexpected. For many people, watching a video is a bigger cognitive commitment than reading a few short paragraphs so try to consider whether video actually improves your message. Lastly, keep video content short and sweet unless you’re purposefully doing a more in-depth video for customers further down the sales funnel.”

Learn More »

Nearly 70% of marketing operations professionals say they’re using so many tools it makes their jobs more complicated — when the whole point of adding technology is to optimize and streamline. Join Workfront as we share six, simple steps to build a martech stack that can help your marketing department work more effectively, amp up your efficiency and improve collaboration.

Register Today »

Rezo.AI launches email automation. With the machine learning algorithms Rezo.AI has built over the past two years, the company has launched its key product offering, email automation. The Conversational AI engine uses email automation combined with its machine learning algorithms to engage customers without needing human intervention.

Attentive raises $40 million in Series B funding. The funding round was led by Sequoia along with Bain Capital and Eniac Ventures, among others. The mobile messaging platform is expected to use the funding to scale operations and invest in further product innovation. “As people increasingly use messaging as a primary form of communication, businesses will too,” said Pat Grady, partner at Sequoia. “With their mobile messaging platform, Attentive is leading a new category of direct-to-consumer marketing that we believe has huge market potential.”

Lucidworks raises $100 million. The AI-powered search solution announced the funding after its flagship product doubled revenue for the third year in a row. “Search is the best way to unlock value from the world’s data,” explains Will Hayes, Lucidworks CEO. “Francisco Partners and TPG Sixth Street Partners understand that getting from question to answer when you’re dealing with thousands of employees, millions of customers, and a mountain of data is still a headache for large corporations. Our team has worked tirelessly to develop AI-powered solutions that augment human intelligence by automating tedious, time-consuming tasks to provide richer insights and real-time recommendations. With the investment, we can continue to advance the enterprise standard for personalization and AI.”

5 Ways Artificial Intelligence Is Transforming CRMs – Forbes

Oculus VR cofounder Nate Mitchell is leaving Facebook – VentureBeat

The Essential SaaS Metrics for Growth – ConversionXL

PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along? – AdExchanger

How Steve Jobs conceived the “bicycle for the mind” metaphor for the personal computer – Learning by Shipping

IBM, Tata Become First Big Techs to Back Hedera Blockchain – Coindesk

Struggling to prove ROI, build a winning team, or find actionable insights from a mess of data? Join us September 16-18 in Boston, for real-world solutions to your marketing technology and operations obstacles. You'll connect with a thriving community of senior-level marketers and discover the vendor-agnostic, actionable tactics you need to succeed. View rates and register now!