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March 26, 2020

Good morning, Marketers, the team here is thinking about all of you and we hope you are staying safe,

On the work front, we also hope your switch to being a remote marketer is going well, especially if you are used to working in an agile environment. When the agile movement first began, one of the founding principles was ‘face-to-face’ communication, says agile expert Stacey Ackerman. So the migration to a virtual environment may not come naturally. 

According to Ackerman, open lines of communication are essential, but so is the martech that enables collaboration. We’ve got more tips in our story on how MOPs folks are staying agile at home, but this from Paul Wilson, director of marketing automation technology at Adobe, is too good to make you wait for: “Try to resist the urge to take a discussion into a DM in our chat platforms. When discussions ‘go underground’ you potentially lose important inputs from others on the team.”

In other news, many live events have canceled and are instead going virtual (for example, we just announced our virtual Discover MarTech event). But replacing a live event with a virtual one may not be necessary, says Highwire PR co-founder Kathleen Gratehouse. “You already do everything the virtual conference could. Always-on advertising, nurture streams and ABM strategies mean marketing no longer marches to the beat of an annual calendar or the schedule of singular events. And while your leadership won’t be presenting to a ballroom full of their peers any time soon, that doesn’t mean thought leadership should stop. It means it needs to get better.”

Lastly, have you thought about how developers can influence martech decisions? Because platforms that have robust developer ecosystems surrounding them can really make it more attractive to marketers looking to upgrade or replace systems.

Check out our mindful moment and the MarTech Minute below. And we mean it, stay safe.

Henry Powderly, 
VP, Content
 
 
 
Mindful Moment
 

We’ll be sharing daily mindfulness exercises to help us all take some time to decompress. If you have a suggestion, please email gmarvin@thirddoormedia.com. 

Kathy Bushman, Third Door Media’s director of event content recommends any yoga sequence by Rodney Yee for Gaiam Yoga. We picked a five-minute morning routine for beginners because anyone can do it, you don’t have to do the whole thing, you can do it at your deskside — plus no yoga mat required [YouTube]. 
 

7 easy ways to multiply your conversions

Free trial is a great way to get acquainted with pricey SEO software. So here’s a list of SEO tools you can try out before spending money.In this free guide, Sharpspring outlines seven simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way. Learn how to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

Read more »
 
MarTech Minute
 

Transformation waits for nothing

LOW-CODE, NO PROBLEM. Acquia yesterday unveiled its Acquia Cohesion platform, which gives users low-code options for editing Drupal sites. The add-on will be available for select customers of its cloud platform. Why we care. We’ve heard Scott Brinker talk about the upcoming impact of no-code developers on the future of martech. In fact, there is a whole class of marketing technologist archetypes devoted to those “makers” in the marketing organization who are going to take all of this technology at their disposal and create great experiences and applications. Acquia’s platform gives them more ammo to use. Source: Acquia

CRYSTAL BALL: Blueshift has unveiled a new element for its “Predictive Intelligence Studio” that creates expected channel engagement scores and displays them in a single dashboard so users can better understand how their customers are likely to engage on a given channel. Why we care. Tools like these, and there are many of them, all help marketers be more efficient by directing messages at the right time and using the right channel at the time. Of course, all of this depends on you having a good data architecture to begin with. Source: Blueshift
 

"Does my company need a marketing automation platform?"

There’s nothing like curling up with a good book — or good Marketing Intelligence Report — when you’re stuck inside. The 8th Edition of MarTech Today’s B2B Marketing Automation Platforms guide is an insightful and informative read that will help you understand what these platforms offer and how they can help your business.

Get your free copy now! »
 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Behr, West Elm design virtual backgrounds for Zoom amid WFH boom – Mobile Marketer

Starting As CMO During The COVID-19 Pandemic – AdExchanger

Google’s AI helps robots navigate around humans in offices – VentureBeat

Facebook eyes multibillion-dollar stake in Reliance Jio – Financial Times

An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis – Skift

Influencer Marketing in the Time of the Coronavirus – WWD

Coca-Cola GB joins brands freezing marketing spend – The Drum
 
 

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