How Oracle Data Cloud’s CMO organized to educate customers in a complex category
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel.
Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire category can lag. So what’s the best way to approach marketing?
We talked with Cory Treffiletti, VP of marketing for Oracle Data Cloud, about this challenge. His story suggests the rise of what we call The Instructional Marketing Organization.
Q: How did you land in your role, and how do you fit into Oracle?
I was CMO of BlueKai, the data management platform. We were acquired into Oracle three years ago where we formed a new division — the Oracle Data Cloud business unit. I’m now the Head of Marketing & Partner Solutions for Oracle Data Cloud, which has been built through the acquisition of four companies: BlueKai (where I came from), Datalogix, AddThis and Crosswise.
When I joined Oracle, I had a team of five people focused on marketing and inside sales. It’s been three years of dramatic growth, and now I lead a team of 50.
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