Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

How Oracle Data Cloud’s CMO organized to educate customers in a complex category

When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel.

Nadine Dietz & Erica Seidel on December 12, 2016 at 1:00 pm

Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire category can lag. So what’s the best way to approach marketing?

We talked with Cory Treffiletti, VP of marketing for Oracle Data Cloud, about this challenge. His story suggests the rise of what we call The Instructional Marketing Organization.

Cory Treffiletti, VP of marketing for Oracle Data Cloud

Q: How did you land in your role, and how do you fit into Oracle?

I was CMO of BlueKai, the data management platform. We were acquired into Oracle three years ago where we formed a new division — the Oracle Data Cloud business unit. I’m now the Head of Marketing & Partner Solutions for Oracle Data Cloud, which has been built through the acquisition of four companies: BlueKai (where I came from), Datalogix, AddThis and Crosswise.

When I joined Oracle, I had a team of five people focused on marketing and inside sales. It’s been three years of dramatic growth, and now I lead a team of 50.

[Read the full article on Marketing Land.]

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Nadine Dietz & Erica Seidel

Nadine Dietz is the CMO of Shareability, a social content company, and an Advisor to SharpAlice, a senior executive organization helping women lead. Her passion for helping CMOs solve their toughest business challenges today has been the underlying vein of her 20+ year career. Former CMO of The CMO Club and former Strategic Advisor for VentureBeat, Nadine has helped hundreds of CMOs connect, share and grow across a broad spectrum of critical skills; organizational leadership, C-suite collaboration, marketing platform design, emerging technology integration, customer experience optimization, career development and personal branding. Erica Seidel is the founder of The Connective Good, a boutique recruiting consultancy that is retained to attract senior professionals with backgrounds in marketing leadership, marketing analytics, customer intelligence, digital marketing, product marketing, and market research. Previously, she led Forrester Research's businesses for Chief Marketing Officers and Interactive Marketing executives of Fortune 500 companies.