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Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

Ginny Marvin on May 6, 2014 at 4:48 pm

Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle’s Social Cloud.

Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers “a unified Modern Marketing platform with integrated cross-channel marketing, content marketing, social marketing, and data management for enterprise B2B and B2C”.

Oracle joins Adobe, IBM and Salesforce among others in the push to provide a comprehensive cloud-based marketing platform. These marketing technology companies have been in heavy acquisition mode, buying up tools to help enterprises manage, measure and optimize their marketing efforts across all customer touch points with better personalization.

Oracle says its bridging the gap between CMOs and CIOs to make “unifying customer data, analyzing behaviors and sentiment, and executing precise marketing programs that resonate with each and every customer” a more seamless process.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.