• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Marketing

Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio

The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its enterprise customers.

Jennifer Cannon on October 2, 2019 at 1:45 pm
  • More

Enterprise technology provider Oracle has announced plans to buy customer loyalty platform, CrowdTwist. The acquisition is the latest move by the software giant to build out its Customer Experience (CX) cloud. CrowdTwist’s technology will be integrated with Oracle’s Responsys, Eloqua and CX Unity platforms.

Why we should care

Brining the CrowdTwist’s customer loyalty solution into its CX cloud could give marketers already using Oracle’s existing CX solutions the ability potentially improve customer retention. Customer loyalty is a critical component to marketing initiatives. According to CrowdTwist, its cloud loyalty solutions can serve marketers’ specific use cases through its adaptable programs. Integrating loyalty rewards programs could help marketers seeking to expand their programs past single-channel execution to omnichannel efforts.

“Oracle is taking a unique approach to the customer data platform space, enabling the application of intelligence across every customer touchpoint,” said Oracle EVP Rob Tarkoff. “CrowdTwist’s leading loyalty platform will significantly augment Oracle CX’s ability to help our customers build more meaningful relationships with their customers.”

More on the news

  • CrowdTwist offers over 100 out-of-the-box engagement paths.
  • Oracle made major updates to its Customer Experience portfolio last month. The updates include new digital assistants, data-driven B2B sales capabilities and industry-specific AI features.
  • Financial terms of the acquisition have not been made public.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Jennifer Cannon
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

Related Topics

Acquisitions & Mergers: MartechChannel: Martech: MarketingEmail Marketing & MartechMartech ColumnOracle

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • SEO Wars: How to Resist the Dark Side and Earn Links Organically
  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.