Oracle unveils data and content updates for its Marketing Cloud
The new tools: the Content Portal, Program Canvas and Responsive Content Editor.
Oracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation platform, Eloqua.
The updates are designed to help marketers create and disseminate content, and to adapt data for customer behavior.
There’s now a new Content Portal in Content Marketing, and a Program Canvas and a Responsive Content Editor in Eloqua.
The Portal, which can be embedded into third-party applications or pages, assists in the finding, tracking and sharing of approved content. Marketers and salespeople can now also search content by Sales Stage, Buyer Persona and Content Type, as well as by custom fields. In addition, users can now sign up for the content they want, for which they’ll automatically receive notifications when the material becomes available.
Program Canvas lets marketers set up workflows for data transformations (from source data to usable data) and data normalization (setting up tables in relational databases). Something called a Listener Framework now supports data workflows that automatically respond to new user contacts and new models for lead scoring. Oracle said that next-gen integration capabilities reduce the steps needed to manage and maintain data.
And the Responsive Content Editor, coming early next year, offers responsive templates to improve content creation. As a result, the company said, non-technical marketers can create interactive content that does not require coding and that displays properly across devices.
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