Content alone is not going to win the streaming war. Here’s why
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers...
Dallas Lawrence | Apr 12, 2019 at 2:58 pm ET
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating...
The martech stack fallacy: It’s not about technology
Marketers have to do a better job of training people rather than buying technology just for the sake of...
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Marketing technology grabs 29 percent of 2018 CMO budgets, survey says
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend...
To enable digital transformation, PwC set about changing employee mindsets
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges,...
What customers expect in the age of AI
Whether it’s coffee, take-out, or a pack of paper towels, consumers buy things everyday without giving the purchase much thought. But when...
Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of...
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
MarTech Overtime: Have we achieved peak martech in 2019?
Contributor Jon Schepke shares his MarTech West takeaway about the complexity of the landscape and why CMOs need to keep up with the rapidly...
Integrate sets sights on event leads with $34M purchase of Akkroo
The app-based platform that captures leads during in-person events and delivers them straight to the sales team....
Stop playing ‘Pin the Tail on the Donkey’ with your marketing efforts
It's time to take off the blindfold and put energy into engaging the actual needs of your accounts. Here are four pragmatic steps toward...
IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and...
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
Gupta found his engineering background gave him the perspective to shake up the rules of...
WhatsApp Business App rolling out to iOS globally
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS....