MarTech Today: D&B’s reinvention, natural language processing 101 & Facebook’s new Watch
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
3 strategies for keeping your marketing job in the age of AI
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill -- at least not for...
What marketers should know about Snap’s Q2 2017 earnings report
Snap's ad revenue and daily audience grew in Q2, but not by as much as Wall Street analysts had...
D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
The business data firm changed its pitch, products, tech and organization in order to...
Natural language processing 101
As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it's being used...
MarTech Today: The first civilized bot, Tile’s long-term B2B play & balancing technical with non-technical SEO
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
Get to Know: Tile CMO Simon...
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for...
Technology (Marketing + Operations) = Time to reorganize the marketing department?
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an...
Twitter uses Foursquare, Nielsen to show impact of ads on offline store visits, sales
The study found a 23 percent boost in store visitation and a nearly 7 percent revenue lift....
MarTech Today: Demandbase’s B2B early warning system, influencer marketing and adtech, & the future of AI in retail
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Demandbase boosts its B2B early warning system
Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or...
3 ways to tap into AI to get more results
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink...
The future of AI marketing applications in retail
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail...
MarTech Today: Crimson Hexagon boosts image recognition, ‘martech enablement’ & machine learning comes to call analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your...
Machine learning comes to call analytics
New Invoca capability promises language pattern recognition based on the entire call vs. isolated keyword...
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as...
