Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating...
Marketers have to do a better job of training people rather than buying technology just for the sake of...
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend...
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges,...
Whether it’s coffee, take-out, or a pack of paper towels, consumers buy things everyday without giving the purchase much thought. But when...
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of...
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
Contributor Jon Schepke shares his MarTech West takeaway about the complexity of the landscape and why CMOs need to keep up with the rapidly...
The app-based platform that captures leads during in-person events and delivers them straight to the sales team....
It's time to take off the blindfold and put energy into engaging the actual needs of your accounts. Here are four pragmatic steps toward...
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and...
Gupta found his engineering background gave him the perspective to shake up the rules of...
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS....
Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective...
The expansion reflects growing demand and programmatic capabilities for...
Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed...
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at...
