MarTech Today: Consent management platforms, IAB updates VAST & unifying martech through customers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
MarTech Landscape: What is a consent management platform (CMP)?
The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent...
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have...
Is your customer the unifying thread? How to do martech right
How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how...
This week in GDPR: OneTrust reports high usage of its DSAR tool, Altify updates its platform & more
A weekly wrap-up of how companies are adapting to the new General Data Protection...
MarTech Today: NYIAX partners with content exchange, LiveRamp brings its search targeting to Bing Ads & the exaggerated death of radio
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the identity resolution provider is now providing a similar service for...
Is radio dead? Not according to those who are investing in the industry
With companies like Jelli, DoubleClick and Pandora making their mark in the industry, we're taking a refreshed look at the...
Clarip wants to make GDPR compliance perfectly clear
The company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party...
MarTech Today: Salesforce unveils Interaction Studio, Snapchat adds AR Lenses to ad tool & diagnosing Javascript-powered sites
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global...
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce...
Salesforce adds Interaction Studio, integration with Google Analytics 360
Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service...
MarTech Today: Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other...
Security breaches, no longer aberrations, need their own customer journeys
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their...
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for...
How mid-size companies can adopt the enterprise mindset to win accounts
How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it's all in the strategic...
Here’s what people are saying about MarTech
Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations,...
