Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
The new marketing mandate: Learn fast
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor...
Everyone says they offer AI. Here’s how to assess those claims.
It seems that every tool and platform is adding artificial intelligence. Here's a guide for marketers who want to kick the...
MarTech Today: IAB’s draft header bidder standard, past the hype of data practices & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
IAB Tech Lab posts draft standard for header bidding containers
The eight-page document, now out for comments, outlines tech considerations for how the containers should integrate with ad...
Five indicators of whether you’re doing everything you should with your business’s data
You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen...
MarTech Today: Salesforce’s ‘State of Marketing’ report, Pega’s Unified DMP & AMP for WordPress
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
Interbrand's Andrea Sullivan on her rise to CMO and the people who inspired her along the...
Pega, Merkle launch Unified Data Management Platform
The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other...
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and...
How to set up a successful revenue-generating demand gen system
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel...
VoiceLabs suspends Alexa audio ads, saying ‘market not ready’
Amazon's ad restrictions raise questions about Alexa skills...
MarTech Today: Amazon’s Dash Wand, Yext’s app directory & Lotame’s data marries with Cint’s
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Yext launches app directory with 26 partners for two-way data exchange
Data integrations span a range of categories and...
Watson mans the first cognitive ad for cars
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an...
Lotame and Cint marry survey panel data with DMP data
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory...
Pioneering CMOs discuss the future at MarTech
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of...
Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in
Handheld "kitchen assistant" promotes Alexa, AmazonFresh and Prime...
Location ad platform xAd rebrands as GroundTruth, expands beyond advertising
Company says it has a verified 90 percent store visitation accuracy rate....
