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MarTech Today
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Are best practices useful or lazy?

Adopting best practices seems like a no-brainer. But here are some things to consider along the...

Steve Petersen | Jan 5, 2021 at 11:45 am ET

Are best practices useful or lazy?

Adopting best practices seems like a no-brainer. But here are some things to consider along the...

Steve Petersen | Jan 5, 2021 at 11:45 am ET

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

2021 resolutions: 5 tips for your Google Ads campaigns

What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...

Sponsored Content: SEISO | Jan 5, 2021 at 7:00 am ET

Marketing and marketing ops: coming together like never before

Marketing and marketing ops will continue to align in...

Kim Davis | Jan 4, 2021 at 12:20 pm ET

Marketing and marketing ops: coming together like never before

Marketing and marketing ops will continue to align in...

Kim Davis | Jan 4, 2021 at 12:20 pm ET

Widespread Slack outage reported

Slack is down just as the remote work year kicks off for many. (back up for many by 1pm...

Kim Davis | Jan 4, 2021 at 11:49 am ET

Widespread Slack outage reported

Slack is down just as the remote work year kicks off for many. (back up for many by 1pm...

Kim Davis | Jan 4, 2021 at 11:49 am ET

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 10:55 am ET

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...

George Nguyen | Dec 31, 2020 at 10:55 am ET

ABM: Back to basics

The current business environment underlines the importance of targeting the right accounts at the right time, and in the right...

Kim Davis | Dec 30, 2020 at 1:47 pm ET

ABM: Back to basics

The current business environment underlines the importance of targeting the right accounts at the right time, and in the right...

Kim Davis | Dec 30, 2020 at 1:47 pm ET

Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...

George Nguyen | Dec 29, 2020 at 11:09 am ET

Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...

George Nguyen | Dec 29, 2020 at 11:09 am ET

Getting off on the right foot with DAM

Taking the first steps to kick off, or refine, your digital asset management...

Kim Davis | Dec 28, 2020 at 12:13 pm ET

Getting off on the right foot with DAM

Taking the first steps to kick off, or refine, your digital asset management...

Kim Davis | Dec 28, 2020 at 12:13 pm ET

This week in martech

News from Epsilon, StitcherAds and...

Kim Davis | Dec 24, 2020 at 8:00 am ET

This week in martech

News from Epsilon, StitcherAds and...

Kim Davis | Dec 24, 2020 at 8:00 am ET

Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic...

Kim Davis | Dec 23, 2020 at 11:03 am ET

Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic...

Kim Davis | Dec 23, 2020 at 11:03 am ET

Technology saving retail businesses from going under

Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers'...

Sponsored Content: Lightspeed | Dec 23, 2020 at 7:00 am ET

Technology saving retail businesses from going under

Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers'...

Sponsored Content: Lightspeed | Dec 23, 2020 at 7:00 am ET

2020 – The year we unlearned everything we learned

Five facts to bear in mind as we prepare for the New...

Ryan Phelan | Dec 22, 2020 at 8:00 am ET

2020 – The year we unlearned everything we learned

Five facts to bear in mind as we prepare for the New...

Ryan Phelan | Dec 22, 2020 at 8:00 am ET

One view of the future of events: niche and hybrid

There are still many questions to be answered about the events landscape...

Kim Davis | Dec 21, 2020 at 8:00 am ET

One view of the future of events: niche and hybrid

There are still many questions to be answered about the events landscape...

Kim Davis | Dec 21, 2020 at 8:00 am ET

What can 129 million calls tell us about inbound marketing? A lot, it turns out

We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...

Sponsored Content: CallRail | Dec 21, 2020 at 7:00 am ET

What can 129 million calls tell us about inbound marketing? A lot, it turns out

We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...

Sponsored Content: CallRail | Dec 21, 2020 at 7:00 am ET

This week in martech

News from Uberflip, the Abbi Agency, LinkedIn and...

Kim Davis | Dec 18, 2020 at 3:12 pm ET

This week in martech

News from Uberflip, the Abbi Agency, LinkedIn and...

Kim Davis | Dec 18, 2020 at 3:12 pm ET

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could...

George Nguyen | Dec 18, 2020 at 12:30 pm ET

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could...

George Nguyen | Dec 18, 2020 at 12:30 pm ET

Brands need to speak out in support of the Black community

As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing...

Kim Davis | Dec 18, 2020 at 10:45 am ET

Brands need to speak out in support of the Black community

As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing...

Kim Davis | Dec 18, 2020 at 10:45 am ET

Google uses augmented reality to let users try on cosmetics

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...

George Nguyen | Dec 17, 2020 at 11:45 am ET

Google uses augmented reality to let users try on cosmetics

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...

George Nguyen | Dec 17, 2020 at 11:45 am ET

What would it take for new search engines to succeed?

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...

George Nguyen | Dec 16, 2020 at 1:04 pm ET

What would it take for new search engines to succeed?

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental...

George Nguyen | Dec 16, 2020 at 1:04 pm ET

Looking Forward to MarTech 2021! Submit Your Session Ideas Now

MarTech will take place virtually on March 16-17 with a focus on the changing...

Kathy Bushman | Dec 16, 2020 at 10:00 am ET

Looking Forward to MarTech 2021! Submit Your Session Ideas Now

MarTech will take place virtually on March 16-17 with a focus on the changing...

Kathy Bushman | Dec 16, 2020 at 10:00 am ET
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