It’s more granular and reliable than GPS-to-POI, says the Atlanta...
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and...
We’re here to help digital marketers, and we take it very...
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target...
Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and...
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest...
Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match...
The martech week in review: News and announcements in marketing technology this week that you might have...
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out...
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today. ...
Chief Strategy Officer Debbie Qaqish on the "Rise of Strategic Marketing Operations...
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company....
It’s about finding the opportunity to generate attention, he said, by subverting platforms and...
