The pros, the cons and the future of Facebook chatbots
Thinking of swapping out your customer service agents with chatbots? Before you do, columnist Jordan Kasteler discusses the pros and cons of the...
MarTech Today: News media battle Google/Facebook, biggest trends so far in 2017 & AI in B2B
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...
News media seek to wield antitrust law in negotiations with Google, Facebook
News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue....
Vintage Italia’s CMO credits his father with being the most influential person in his career
Get to know Vintage Italia's CMO, Adam...
B2B applications of AI in marketing: Two use cases that matter
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how...
MarTech Today: Arming creative with tech, preventing mobile ad blocking & data sets and common sense
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages....
The marketing leader’s case for arming creative teams with technology
Creative teams and marketing don't need to be at odds with one another. Contributor Alex Withers explains how marketing technology can...
Data sets and common sense: The cure for ABM overload
Columnist Erik Matlick says it's time to focus on the data that's driving ABM and promote collaboration between sales and marketing to drive...
The state of mobile ad blocking: Taking stock of what the internet giants are doing to prevent (or enable) it
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad...
MarTech Today: IAB Tech Lab releases MRAID 3.0, developer advocates & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
How to advocate for developers
Developer advocates are key to building and engaging with technical customer communities. Contributor Josh Aberant explains their role and the...
Ignore the hype: There are no AI-driven media agencies
Despite all the talk surrounding artificial intelligence, media agencies still have a long way to go with it. Columnist Grace Kaye discusses...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new...
MarTech Today: WeLens’ group VR software, mapping the customer journey & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
WeLens introduces software to manage group screenings of 360-degree video VR
Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other...
Here’s why marketers should not ignore this Supreme Court case
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court...
Why mapping the customer journey is critical to your measurement program
Columnist Alison Lohse explains why insights into the customer journey are key to helping your measurement program reach its full...
