Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at...
As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good...
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and...
Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands....
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down...
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may...
Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely...
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
The firm’s first evaluative report on this space rates vendors who leverage AI to turn phone calls into action items, voice-of-customer...
The martech week in review: News and announcements in marketing technology this week that you might have...
Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back...
The legislation echoes GDPR and affords consumers greater control of their personal...
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
And instead joined the IAB Tech Lab’s DigiTrust, now allied with the...
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform...
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours....
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with...
With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to...
