Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
Dr. Martech and Mr. Hype: A Transformational Webinar
What does the decade ahead hold for the martech industry and profession? You’re invited into the...
Dr. Martech and Mr. Hype: A Transformational Webinar
What does the decade ahead hold for the martech industry and profession? You’re invited into the...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Building a business case for a customer data platform
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and...
Building a business case for a customer data platform
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and...
MTT 20200204
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MTT 20200204
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Lessons from 2019’s holiday email sending (hint: mobile dominated)
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral...
Lessons from 2019’s holiday email sending (hint: mobile dominated)
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral...
Check out Red Hat’s customer journey marketing stack
The overarching design is aligned with their customer journey: customers exploring change, committing to change, exploring solutions, and...
Check out Red Hat’s customer journey marketing stack
The overarching design is aligned with their customer journey: customers exploring change, committing to change, exploring solutions, and...
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data
The first-party data solution will become part of performance marketing agency...
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data
The first-party data solution will become part of performance marketing agency...
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth...
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth...
Overcome your marketing challenges at MarTech
Join us April 15-17 in San Jose to learn from experts who have been where you are and are ready to share what it takes to...
Overcome your marketing challenges at MarTech
Join us April 15-17 in San Jose to learn from experts who have been where you are and are ready to share what it takes to...
How evolving risks and consumer distrust will shape digital marketing in 2020
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming...
How evolving risks and consumer distrust will shape digital marketing in 2020
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming...
The MarTech Minute: ActiveCampaign, Frontify and Directly land more funding, Vectra Digital scoops up iPartnerMedia
The marketing technology week in review: A round up of news and announcements you may have...
The MarTech Minute: ActiveCampaign, Frontify and Directly land more funding, Vectra Digital scoops up iPartnerMedia
The marketing technology week in review: A round up of news and announcements you may have...
New MarTech Today guide–Digital Commerce Advertising Management Platforms
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
New MarTech Today guide–Digital Commerce Advertising Management Platforms
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
MTT 20200131
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MTT 20200131
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MTT 20200130
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MTT 20200130
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GoDaddy buys content creation app Over, plans to integrate features into its product suite
Small businesses use Over to easily create digital...
GoDaddy buys content creation app Over, plans to integrate features into its product suite
Small businesses use Over to easily create digital...
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...
Is MarTech the experience for you?
Find out in this exclusive interview with Scott Brinker, MarTech program chair and VP platform ecosystem at...
Is MarTech the experience for you?
Find out in this exclusive interview with Scott Brinker, MarTech program chair and VP platform ecosystem at...
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...
Improve customer loyalty with AI
How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...
Improve customer loyalty with AI
How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...