Marketers less concerned about data tech, IAB annual report finds
The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a...
Barry Levine | Mar 5, 2019 at 3:13 pm ET
Why DuckDuckGo matters
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting...
Build a solid foundation for your martech in 2019. Here’s how
It’s up to the CMO to translate, communicate and activate insights and efficiency opportunities to department leaders who may not yet...
RichRelevance adds deep learning so new products can get recommended
The e-commerce personalization platform now generates insights from product info and other unstructured...
MarTech Today research: Guide to picking an identity resolution platform
How to determine if you need an identity resolution provider and what questions to...
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native...
Marketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
The new feature is included in Unbounce's Premium and Enterprise plans....
Why we updated MarTech Today’s newsletter (and why we think you’ll love it)
We've got one main goal: Deliver a great piece of content that helps you become better...
2019 Marketing Trends
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the...
A strong central stack of technology begins with the CMO
Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's...
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
The technology is becoming increasingly important to providing digital marketing’s most complete...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November....
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK....
Is attribution dead? The answer is yes and no
Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within...
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have...
3 martech trends you need to know now
If there’s one thing that’s certain in the field of marketing technology, it’s change. Rather than slowing down, several big changes are...
IAB tells Congress to pass broad privacy legislation, but outlook is mixed
Though there is urgency to avoid a 'patchwork' of state privacy laws, action before 2020 election appears unlikely....
How AR is whetting restaurant patrons’ appetites
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to...