MarTech Today: Akamai buys Janrain, benchmarking marketing salaries and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Akamai buys identity provider Janrain
With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary...
Help us anonymously benchmark marketing operations and technology salaries
Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary...
How marketers can counter chatbot backlash
With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action....
The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Lead the pivot to customer centricity
If a company is going to stay competitive, they must go where the customer goes and create a B2C experience for a B2B...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Cision buys Falcon.io, adding social management features to its earned media stack
The company can now offer a full social media listening and management suite, along with its PR...
Supercharge your martech stack to achieve personalization at scale
The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your...
CDP sector grew 23%, saw first major acquisitions in second half of 2018
The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something...
Advertisers: You’re overpaying for inventory. Here’s how I know
DSPs get paid a tech fee based on the percentage of spend and therefore have zero incentive to help you spend less in their...
Voice-based AI means brands must take an omnichannel approach with consumers
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of...
Marketing tools can be leveraged by sales teams, here’s how
Webinars, media coverage and video are marketing tactics that can be invaluable for...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous...
Year in Review: Top 10 martech columns of 2018
Here's a roundup of the most read columns from our expert martech contributors this...