With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in...
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned marketers in the industry tell us why these technologies could help save the...
Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper
Three MarTech announcements show the boundaries are moving for AI, CDP and...
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications....
Agile methodology is becoming a must for marketing teams
Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....
The Open Marketing Cloud: A no-BS demonstration of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Ad groups unveil a new Data Transparency Label
Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment...
Message to marketers: Mind the customer before the tech
‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the...
Do you speak SEO? Join Search Engine Land as Deputy Editor
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep...
Adobe makes its venerable PDF more collaborative
Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review...
Building your martech stack: Try design thinking to identify the right solutions
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and...
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizible
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency...
Adobe bringing digital targeting, measurement capabilities to Linear TV
Partnership with Placed enables offline visits to be linked to TV ad exposures....
The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...
