Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
The martech week in review: News and announcements in marketing technology this week that you might have...
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the...
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the...
YouTube will also limit support for third-party pixel tracking, according to a...
A weekly wrap-up of how companies are preparing for the General Data Protection...
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across...
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other...
Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says...
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for...
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or...
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to...
Viewable ad impressions translate directly into store visits and sales....
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing...
Dyspatch was made specifically to help enterprises manage their transactional emails on a large...
Twenty-three consumer watchdog groups say Google is not making any effort to comply with...
