MailChimp’s email automations are now free to everyone
The email service provider is announcing that its triggered emails -- previously only for paid users -- are now available at no...
Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic...
How customer identity solutions slash churn — and boost revenue
Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach...
The robots who will warm your heart — and drive your branding
Columnist David Rodnitzky looks into the future of branding in a world that's being increasingly dominated by AI, machine learning and other...
MarTech Today: Martech and the identity crisis, Chrome’s ‘Not Secure’ warnings & baking marketing into SaaS
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Time’s up! MarTech is here and it’s your last chance to attend
In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology...
How martech is working to solve the consumer identity crisis
From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer...
MarTech Today: Creativity for martech success, Google Assistant beats rivals & Facebook pixels get upgrade
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
How to unlock marketing’s creative side for martech success
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan...
MarTech Today: Watson Marketing Insights, Twitter’s channel partners & getting your app indexed/ranked
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term...
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product...
TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company...
MarTech Today: Oracle adds chatbots, a guide to machine learning & why B2B needs AI
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on...
Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the...
The modern marketer’s guide to machine learning algorithms
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use...
Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a...
MarTech Today: Fohr Card finds bot followers, schema markup on your site & iSpot ties TV ads to digital actions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Fohr Card launches a service to identify bots that follow Instagram influencers
On average, the influencer platform found that 7.8 percent of those followers are fake -- and it is lowering brands’ fees...
