MarTech Today: Valtech COO on business transformation, people-based marketing & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Forbes ranks the top 50 most influential CMOs, finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were...
For Valtech COO, business transformation means agility and access to data
Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers....
People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to...
MarTech Today: DexYP local marketing software, NinthDecimal buys MoLOGIQ & Adobe’s new voice analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, will combine local marketing automation software with print, offline...
NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company....
AppsFlyer makes its attribution data more transparent
This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for...
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn't dead. In fact, thanks to artificial intelligence, it's evolving. Columnist Rob Rasko discusses the ways marketers are currently...
New Adobe voice analytics will capture data from all the major virtual assistants
Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience...
MarTech Today: Snaps’ Conversational Cloud, dynamically personalized ads & the future of modern commerce
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated...
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today's retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the...
Advertisers can dynamically personalize native ads with Flashtalking & Sharethrough partnership
The companies say theirs is the first dynamic content optimization solution for native...
Social media automation: Oxymoron or godsend?
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to...
MarTech Today: Google’s VR ad concept, PaveAI for Google Analytics & the final ads.txt
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Force-feed your marketing funnel now
Contributor John Steinert explains how SiriusDecisions' Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find...
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it. ...
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or...
PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or...
