5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....
Without marketing strategy, the LUMAscape is one hand clapping
Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop...
Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you
Blockchain and AI can’t yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and...
The MarTech Minute: Stirista, Ad Theorent unveil new ad solutions, several exec moves, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Sprout Social scores $40.5 million in latest round of funding
Social media marketing firm says it will use the money to expand its...
In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what...
Why first party data should be your first priority
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to...
DoubleVerify launches third-party measurement for Facebook Stories video ads
The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic...
Merkle launches bidding platform tailored for Amazon sponsored brand ads
The proprietary platform was developed to meet growing demand for bidding at scale....
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Up to 80 percent of bidstream location data found to be either 'fraudulent or...
IAB Tech Lab rolls out podcast measurement compliance certification program
NPR, Rawvoice/Blubrry are the first to gain...
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its...
How identity resolution can help marketers understand the person behind the data
For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the...