Header bidding: The biggest trends for 2018
Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective....
Connect with peers and the martech community
Join the marketing technology community at MarTech®, April 23-25 in San Jose. You’ll be able to choose from 55+ sessions led...
MarTech Today: Expedia’s gaze-driven video campaign, taking customer data personally & Facebook requires labels for political ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Expedia unveils a gaze-driven video campaign for resort hotels
The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you ‘Never Lift a...
Time for brands to take customer data personally
As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric...
Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more
The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the...
MarTech Today: GDPR for B2B, how AI drives digital transformation & the data privacy chasm between brands and consumers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
How Salesforce and Demandbase are handling GDPR for B2B
Salesforce is embracing it across its platform, while Demandbase is focusing on compliance for EU...
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have...
How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization....
Survey: Chasm exists between brands and consumers on data privacy
Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed....
MarTech Today: AppNexus gives up MRC accreditations, Adverty’s platform for AR/VR ads & Zuck will testify
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Get the MarTech Guide to GDPR here
The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being...
AppNexus gives up MRC accreditations
Deciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D...
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica...
How data-driven display can now supercharge laser-focused demand gen
Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and...
MarTech Today: The ‘GDPR horror show,’ Facebook’s global GDPR implementation & Taboola’s Apple News-like service for Android
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy...
