Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Getting started with ABM isn't as difficult as it seems. Contributor John Steinert lists ways you can jump-start the transition from traditional...
These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond...
The new brands, Google Marketing Platform and Google Ad Manager, unify buy-side and sell-side products, respectively....
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility...
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation...
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches...
Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you...
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming...
Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising...
Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains...
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
The martech week in review: News and announcements in marketing technology this week that you might have...
The good news in this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and...
TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran....
As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its...
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
