In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and...
The ad platform's new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee...
The OTT Composer allows a user to create one interactive video ad that is then rendered for many different...
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...
Separately, the two marketing intelligence companies are choosing to make available valuable information from their...
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...
This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software...
In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start....
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of...
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and...
Salesforce is redesigning its iOS app and launching an SDK and training program for...
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers....
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says....
