Get the MarTech Guide to GDPR here
The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being...
AppNexus gives up MRC accreditations
Deciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D...
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica...
How data-driven display can now supercharge laser-focused demand gen
Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and...
MarTech Today: The ‘GDPR horror show,’ Facebook’s global GDPR implementation & Taboola’s Apple News-like service for Android
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy...
Facebook: We’ll implement GDPR privacy protections globally
The company's public commitment puts pressure on others in the US to make the same pledge....
Gartner offers first Magic Quadrant for Content Marketing tools
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for...
Who’s storming the stage at MarTech?
L’Oréal. The New York Times. Verizon. Aetna. Weight Watchers. Netflix. Airbnb. What do they have in common? They’ll all be sharing...
President Trump: Save us from the GDPR horror show
Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to...
9 steps you can take now to get prepared for GDPR
There are still things you can do before the May 25 deadline to be more prepared for the European...
Taboola launches Apple News-like service for Android
The new service is initially offered at an OS level for ZTE devices in four...
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test...
MarTech Today: Adobe rains announcements, Decibel’s Digital Experience Score & IAB Tech Lab’s guidelines for OTT ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
The news comes despite a January announcement of a global privacy center. The beleaguered CEO says the social network 'wanted to extend privacy...
Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential...
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing....
Smart marketing still hinges on humanity, not technology
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers....
