[FIRST LOOK] MarTech agenda is live!
I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate...
Startup Acquired launches new platform for managing mobile app install campaigns
The company says this is the first to ‘allow advertisers to act where their data...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory...
TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply...
Calling all B2B sellers and marketers: Business as usual is holding you back
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it's time to shake things up and unlock ABM's...
MarTech Today: Singular merges with Apsalar, SugarCRM launches new Relationship Intelligence product & Messenger M’s new suggestions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and...
SugarCRM launches first product to help provide a ‘full view of customer’
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence...
An intervention on marketing’s dysfunctional relationship with data
If it feels like you have a dysfunctional relationship with data, you're not alone. Columnist Joshua Reynolds discusses the data challenges...
MarTech Today: The Internet after that dog, Branch’s deep-linking from AMP ads & Google’s brand safety efforts
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
On the internet, advertisers want to know if you’re really a dog
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake...
Danny Sullivan: My new role as advisor for Third Door Media
MarTech Today continues on strong, with an outstanding team in...
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in...
MarTech Today: Retargeting’s fate, going all-in for AMP & must-do technical SEO audit items
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the...
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing...
Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are...
Google will stop mining Gmail content for personalizing ads
The move brings ad personalization methods for Gmail in line with other Google...
Infographic: The 2017 Periodic Table of SEO Success Factors
Mobile, direct answers & site speed factors gain greater...
