What customers expect in the age of AI
Whether it’s coffee, take-out, or a pack of paper towels, consumers buy things everyday without giving the purchase much thought. But when...
Digital Marketing Depot | Apr 9, 2019 at 12:50 pm ET
Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of...
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
MarTech Overtime: Have we achieved peak martech in 2019?
Contributor Jon Schepke shares his MarTech West takeaway about the complexity of the landscape and why CMOs need to keep up with the rapidly...
Stop playing ‘Pin the Tail on the Donkey’ with your marketing efforts
It's time to take off the blindfold and put energy into engaging the actual needs of your accounts. Here are four pragmatic steps toward...
IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and...
6 product launch challenges that require agile product development solutions
Launching a successful new product means truly understanding your consumers and what they...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital...
