Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning...
How to create, operationalize and maintain a target account list
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you...
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...
Survey: 58% will share personal data under the right circumstances
Those circumstances mostly involve first parties and require trust and a clear value...
MarTech Today: Leanplum buys Connecto, Sweet offers Sugar & Ad ID integrates with DigiTrust
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: Key to SMB advertiser retention is onboarding engagement and early upselling
Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business...
Mobile marketer Leanplum buys Connecto’s conversational marketing
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...
Reverse-engineering GDPR: Why our intentions shape our reality
Contributor Kristoffer Nelson suggests you learn to stop worrying and love GDPR, because the new consumer-friendly data environment is here to...
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from...
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
The platform is one of the first to actually deploy reward tokens for stimulating brand...
Advertiser ID Consortium integrates with IAB Tech Lab’s DigiTrust ID
The integration gives members access to the non-profit's solution for standardized...
MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: Marketing leaders aren’t keeping up with the speed of data
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mobile devices with the same ad
The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other...
Sneak peek: MarTech agenda highlights just for you
Grab your hard hats — You’re entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new...
MarTech Today: Evrythng’s blockchain-utilizing orchestration hub, malware in HTML 5 ads & Martech + Ad tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Media Trust warns of malware in HTML5 ads
It’s now booming, says this monitoring service of ads and other third-party code, and marketers need to get in control of their...
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
The hub is designed to support tracking of product origins, unique product identities and user...
