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MarTech Today

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20201119 MarTech Today

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Katie Jordan | Nov 19, 2020 at 4:18 pm ET

20201119 MarTech Today

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Katie Jordan | Nov 19, 2020 at 4:18 pm ET

Hacking the virtual event stack

There's no one-size-fits-all when it comes to a virtual event tech...

Rodric Bradford | Nov 19, 2020 at 3:31 pm ET

Hacking the virtual event stack

There's no one-size-fits-all when it comes to a virtual event tech...

Rodric Bradford | Nov 19, 2020 at 3:31 pm ET

Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for...

Kim Davis | Nov 19, 2020 at 3:17 pm ET

Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for...

Kim Davis | Nov 19, 2020 at 3:17 pm ET

Finding value through negotiation with martech vendors

Experienced leadership with hands on marketing operations experience matters....

Rodric Bradford | Nov 18, 2020 at 10:57 am ET

Finding value through negotiation with martech vendors

Experienced leadership with hands on marketing operations experience matters....

Rodric Bradford | Nov 18, 2020 at 10:57 am ET

Don’t miss out on the most unpredictable holiday season yet

5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...

Sponsored Content: Microsoft Advertising | Nov 18, 2020 at 7:30 am ET

Don’t miss out on the most unpredictable holiday season yet

5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...

Sponsored Content: Microsoft Advertising | Nov 18, 2020 at 7:30 am ET

20201118 MarTech Today

...

Katie Jordan | Nov 18, 2020 at 7:00 am ET

20201118 MarTech Today

...

Katie Jordan | Nov 18, 2020 at 7:00 am ET

In-video engagement as an alternative to ads

How to activate engagement within the video-viewing...

Rodric Bradford | Nov 17, 2020 at 2:19 pm ET

In-video engagement as an alternative to ads

How to activate engagement within the video-viewing...

Rodric Bradford | Nov 17, 2020 at 2:19 pm ET

How to check Google search results for different locations

When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors...

Sponsored Content: SEO PowerSuite | Nov 17, 2020 at 8:46 am ET

How to check Google search results for different locations

When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors...

Sponsored Content: SEO PowerSuite | Nov 17, 2020 at 8:46 am ET

20201117 MarTech Today

...

Katie Jordan | Nov 17, 2020 at 6:00 am ET

20201117 MarTech Today

...

Katie Jordan | Nov 17, 2020 at 6:00 am ET

What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful campaigns....

Rodric Bradford | Nov 16, 2020 at 12:01 pm ET

What to know about email marketing in a pandemic world

Data hygiene and personalization required for successful campaigns....

Rodric Bradford | Nov 16, 2020 at 12:01 pm ET

20201116 MarTech Today

...

Katie Jordan | Nov 16, 2020 at 10:39 am ET

20201116 MarTech Today

...

Katie Jordan | Nov 16, 2020 at 10:39 am ET

The 2020 holiday season is here: Get your digital house in order

Retailers that win the delivery wars will win the...

Adam Dorfman | Nov 16, 2020 at 8:00 am ET

The 2020 holiday season is here: Get your digital house in order

Retailers that win the delivery wars will win the...

Adam Dorfman | Nov 16, 2020 at 8:00 am ET

Why empathy is about meeting the customer on their terms

Centralizing decisions and basing actions on context is key to delivering real value for your...

Sponsored Content: Pegasystems Inc. | Nov 16, 2020 at 7:30 am ET

Why empathy is about meeting the customer on their terms

Centralizing decisions and basing actions on context is key to delivering real value for your...

Sponsored Content: Pegasystems Inc. | Nov 16, 2020 at 7:30 am ET

How implementing a CDP makes operations more efficient

Properly preparing for CDP implementation is the first step to success....

Rodric Bradford | Nov 13, 2020 at 3:02 pm ET

How implementing a CDP makes operations more efficient

Properly preparing for CDP implementation is the first step to success....

Rodric Bradford | Nov 13, 2020 at 3:02 pm ET

20201113 MarTech Today

...

Katie Jordan | Nov 13, 2020 at 11:57 am ET

20201113 MarTech Today

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Katie Jordan | Nov 13, 2020 at 11:57 am ET

This week in martech

News from Singles Day, Insightly, SAP, Terminus, ZoomInfo and...

Rodric Bradford | Nov 13, 2020 at 10:51 am ET

This week in martech

News from Singles Day, Insightly, SAP, Terminus, ZoomInfo and...

Rodric Bradford | Nov 13, 2020 at 10:51 am ET

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....

Sponsored Content: Tealium | Nov 13, 2020 at 7:30 am ET

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....

Sponsored Content: Tealium | Nov 13, 2020 at 7:30 am ET

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...

Greg Sterling | Nov 12, 2020 at 9:45 am ET

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...

Greg Sterling | Nov 12, 2020 at 9:45 am ET

Is your website at risk for an ADA accessibility lawsuit?

It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...

Richard Horvath | Nov 12, 2020 at 8:00 am ET

Is your website at risk for an ADA accessibility lawsuit?

It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...

Richard Horvath | Nov 12, 2020 at 8:00 am ET

How a well-oiled marketing operations machine drives business forward

It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...

Sponsored Content: Workfront | Nov 12, 2020 at 7:30 am ET

How a well-oiled marketing operations machine drives business forward

It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...

Sponsored Content: Workfront | Nov 12, 2020 at 7:30 am ET
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