3 reasons why your leads are bad & how to evolve the way you deliver for sales
Contributor John Steinert argues that B2B marketers now have both the learning and the tools to move beyond leads to a more effective approach....
Are brands approaching a crisis in authenticity?
MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’...
MarTech Today: Dstillery’s new Dscover Maps, a blended ABM approach & Enterprise Customer Data Platforms
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
The MarTech Minute: Dstillery names new CEO, Drawbridge & LiveRamp team up & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Dstillery’s new Dscover Maps bring data visualization and location insights to brands
Not the first such product to market, Dstillery argues it has more and cleaner data than rivals....
Forrester report: Video ad spending expected to hit $103B in 2023
Marketers shouldn't abandon TV, but they should add other distribution channels to the mix....
A blended ABM approach: Designing programs
Contributor Jessica Fewless reviews how a blended ABM approach using personalization, events and direct mail can benefit B2B...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
MarTech Today: AdTheorent’s Relationship Targeting, leveraging GDPR & Facebook’s mobile-first video ad tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
AdTheorent launches Relationship Targeting
The New York City ad tech firm looks to influence in-market buyers by also directing ads at friends and...
8 ways to leverage GDPR for your agency
The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing...
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...
MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
[24]7.ai launches ‘emotional intelligence’ for its virtual agent
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human...
Viant adds purchase-based targeting for CPG ads
The ad tech firm now lets advertisers direct ads based on weekly household-level CPG purchases, and on repurchase...
MarTech Today: Adobe adds email enhancements, customer loyalty for transparent companies & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even...
Adobe adds enhancements to boost the venerable channel of email
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and...
MarTech Today: MeetEdgar’s automated social posts for SMBs, Enterprise Customer Data Platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MeetEdgar offers automated variations for social posts for SMBs
The social post scheduler says this is the first time the capability has been offered in a tool for small...
