A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
Don’t limit yourself to your obvious competitors when conducting a competitive analysis
Organizations need to monitor competitors in their industry but beyond it as...
Don’t limit yourself to your obvious competitors when conducting a competitive analysis
Organizations need to monitor competitors in their industry but beyond it as...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business'...
Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business'...
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20191108 MTT
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How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Twilio study finds consumers prefer email and text when communicating with brands
An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...
Twilio study finds consumers prefer email and text when communicating with brands
An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...
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Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve...
Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve...
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live...
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live...
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is...
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is...
It’s time to change your content marketing workflow
Enroll in the recently launched free academy....
It’s time to change your content marketing workflow
Enroll in the recently launched free academy....
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Back to Basics: Personalization only adds value if you do it right
While personalization can be tremendously valuable, it has to be relevant in your user’s...
Back to Basics: Personalization only adds value if you do it right
While personalization can be tremendously valuable, it has to be relevant in your user’s...