Meet Aetna CMO David Edelman at MarTech in Boston
I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and...
Google launches new system to tackle cross-device measurement for display & video ads
The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns....
Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations...
The marketing career advice that no one gave me
According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you're not moving up, you're moving...
MarTech Today: TurnTo’s ‘first open network’ for brand reviews, Salesforce’s new Partner application & rethinking data management
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer...
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner...
Diving into the new SiriusDecisions Demand Unit Waterfall
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is...
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused...
MarTech Today: PlaceIQ’s new Landmark tool, AppsFlyer’s anti-fraud initiative & Bing’s bots for local businesses
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media...
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad...
3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming....
StepsAway launches in-store, WiFi-based marketing for retailers
Offering provides in-store analytics and personalized promotional capabilities....
Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and...
For emerging ad exchange NYIAX, it’s back to the future
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital...
MarTech Today: Anti-bot war is ‘winnable,’ martech investment forecast & StepsAway WiFi-based retail personalization
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
ANA bot report: ‘The war on digital ad fraud is winnable!’
Bot fraud is still out there, but this third annual report is bubbling with...
Stop calling ‘ad tech’ advertising
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest...
