Marketing artificial intelligence (AI)
Chris Penn: Looking forward with AI
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.
Marketing artificial intelligence (AI)
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers.
In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain.
Communication needs to be built on how the customer sees it, not whether it's coming from sales or marketing.
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies.
Digital asset management (DAM)
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
Ecommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best.
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022.
TransUnion's new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale.
A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences.
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.
To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies.
Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics.
Marketing artificial intelligence (AI)
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs.
Here's actionable advice on automatically and quickly converting data from a range of channels into data you can use.
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.
Is an open-source CDP right for your organization? That depends.
Cyber Week's big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round.
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase.
In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximizing efficiency and spending.
We're looking back on what we learned this year. Here are the top 10 posts about marketing automation by our experts.
Marketing artificial intelligence (AI)
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences.
How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year.
Marketing artificial intelligence (AI)
Despite what you may have heard, artificial intelligence can't fix everything. Here's how to tell if it is or isn't what you need.
Customer relationship management (CRM)
As the year comes to a close we're looking back on what's been learned. Here are 10 of the most popular posts about CRM by our experts.
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout.
Little email things — like signature, subject lines and how to personalize — have a big impact and are easy to overlook.
The language barrier between marketing operations and top executives is a problem for both sides. Here's what you need to do.
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales.
As the year comes to a close we're looking back on what's been learned. Here are 10 of the most popular posts about CDP by our experts.
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks?
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work.
As the year comes to a close we're looking back on all that's been learned. Here are 10 of the most popular posts about email marketing by our experts.
A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent.
Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in.
Marketing artificial intelligence (AI)
Haven't done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it.
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees.
By the time you mention your product to a prospect, you must prove you understand them and can help. Here's how to do that.