Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
Two patents were recently granted to Google that paint a very interesting picture of the future of search. These patents are:
Before we dive in, I feel it’s necessary to point out that having a patent granted does not mean that Google will be implementing everything (or even anything) contained therein; however, it does illustrate areas they’re considering and willing to invest significant time and money into protecting.
That said, these two patents contain ideas and technologies that strongly reflect the direction Google is currently heading in, and they point to a stronger monetization strategy on mobile and voice-first devices.
In this two-part series, I will take you through some of the key points of each patent. Then, I’ll talk about how the information from these to patents combines to paint a picture of a future where search and task completion is very different than it is today.
In this article, I’m going to focus on the first patent, “Detecting and correcting potential errors in user behavior.” To get a feel for the full scope of what Google is getting at here, I’ve highlighted excerpts from key sections of the patent, followed by my assessment of those sections.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.