Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform
The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more.
PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the online payment platform.
According to the announcement, the newly-released shopping insights tools will include aggregated and anonymous data tracking the behaviors and preferences of PayPal users.
“This includes things like how many shoppers are mobile shoppers; how many shop for big-ticket versus small-ticket items; how a particular merchant site attracts customers compared to other similar sites,” writes PayPal in its release announcing the rollout.
To use the tools, merchants will need to install a PayPal code snippet on their sites, which will collect information on PayPal web visitors and customers.