• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Social

Pinterest Opens API Platform To All Developers

Developers can now build and test third-party integrations with the Pinterest platform. When they are ready to go public, they need to be submitted to Pinterest for approval.

Martin Beck on September 24, 2015 at 2:00 pm
  • More
pinterest-dark-1920

Pinterest is throwing open its API sandbox to all developers.

This summer, the social bookmarking network gave API access to selected developers, leading to integrations with Polyvore, IFTTT and, this month, Topshop.

Today, the company announced that developers no longer need to be pre-approved to start working with the levers to integrate Pinterest with their sites and apps. Pinterest software engineer Zack Argyle explained in a blog post:

Once you’ve read and agreed to our terms and policies, you’ll be able to add a select number of testers and collaborators to help you build your app. After someone authenticates, you’ll get access to their Pins, boards, profiles and follows. If you have the ID of the object, you can retrieve its information — otherwise, you can fetch info for authenticated users.

When third-party apps are ready to launch publicly, developers need to submit them to Pinterest for review and approval. Pinterest says developers have submitted more than 5,000 ideas for apps and integrations, including recipe recommendation apps, travel planning apps, gift registry integrations and publisher integrations.

Fashion retailer Polyvore and Internet automation service IFTTT, whose integrations have been around the longest, are experiencing very good results, Pinterest says. Polyvore’s traffic from Pinterest increased by 35 percent, and the number of Pins saved from the site has jumped tenfold. The number of Pins from IFTTT has grown 33 percent week over week.

You can read more information about the API sandbox on Pinterest’s engineering blog.



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Martech: SocialPinterestSocial Media Marketing

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • 6 Powerful Ways Experience Analytics Can Help Your Business Now
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok