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[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion

In this week's show, we talk about a new kind of mobile ad that consumers can feel as they watch -- they're called haptic ads and brands are starting to try them out.

Matt McGee on February 20, 2017 at 9:47 am

Imagine you’re watching a scary trailer for the latest big Hollywood horror movie on your smartphone. It’s dark. Rain is pouring down. The main character is walking down a lonely road when all of a sudden thunder and lightning blast from the sky. You can see it and hear it … but what if you could feel it, too?

You can, thanks to a technology called haptic ads. In this week’s episode of our weekly podcast, we talk with Josh Stivers of Immersion, a company that is bringing the sense of touch to mobile advertising. Stivers talks with our Barry Levine about how haptic ads work, who’s already tried them out and why brands are interested in this new ad experience.

This week’s show runs a little more than 33 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Now you can shop with Google Home — just like on Amazon Echo

Facebook turns sound on by default in videos, debuts TV apps

Forrester report: VR is not yet ready for marketers

Here’s how Google’s own ads impact bids & pricing in AdWords auctions

Google: No comment on possibility of a Feb. 7 algorithm update

2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo

Now feel this: Immersion launches first Haptic Ad Service

See the MarTech Conference agenda now

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.

This article first appeared on Marketing Land.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.