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[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
In this week's show, we talk about a new kind of mobile ad that consumers can feel as they watch -- they're called haptic ads and brands are starting to try them out.
Imagine you’re watching a scary trailer for the latest big Hollywood horror movie on your smartphone. It’s dark. Rain is pouring down. The main character is walking down a lonely road when all of a sudden thunder and lightning blast from the sky. You can see it and hear it … but what if you could feel it, too?
You can, thanks to a technology called haptic ads. In this week’s episode of our weekly podcast, we talk with Josh Stivers of Immersion, a company that is bringing the sense of touch to mobile advertising. Stivers talks with our Barry Levine about how haptic ads work, who’s already tried them out and why brands are interested in this new ad experience.
This week’s show runs a little more than 33 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.
This article first appeared on Marketing Land.