QuanticMind Raises $10.3M To Grow Its Predictive Analytics & Paid Search Ad Technology
Formerly known as InsideVault, QuanticMind says funds will be used to expand operational infrastructure.
QuanticMind, a predictive analytics and paid search ad platform, has a new name and now, $10.3 million in funding to grow its business.
Formerly known as InsideVault, the company’s financial funding includes $7 million in Series A equity from Safeguard Scientifics, Inc., a venture capital firm focusing on healthcare and technology.
“Rebranding the company as QuanticMind comes at an ideal time, enabling us to leverage the high potential for the new capital infusion,” said co-founder and COO Brian Bird. The company says it will use the financial funding to expand its operational infrastructure, focusing on product, engineering, marketing and sales efforts.
Offering marketers paid search, social, display and mobile advertising management capabilities, QuantificMind claims its predictive advertising management platform (AMP) is the only of its kind.
“We welcome QuanticMind to our strong group of technology partner companies and believe that QuanticMind has tremendous opportunity to capitalize on the growth of search, display and mobile advertising market,” said Mark Mitchell, a principal at Safeguard. He says the paid search, social, display and mobile market is expected to grow to $133 billion over the coming years.
“QuanticMind is well positioned to become a key player and game-changer within the marketing technology marketplace,” says Mitchell.
About The Author
Kochava launches deterministic attribution for mobile web
Smart marketing still hinges on humanity, not technology
Forget B2B and B2C; the future of marketing is P2P