• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
Martech: Social

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.

Tim Peterson on December 7, 2017 at 9:00 am
  • More

Reddit is making it easier for brands to manage their presence on its platform.

Through a deal with social marketing platform Sprinklr, brands can now use Sprinklr to publish comments to Reddit’s topic-based forums, or “subreddits,” as well as to manage the private messages they receive from Reddit’s users, the companies announced on Thursday.

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform, a Reddit spokesperson confirmed. Previously, to publish a comment to a subreddit or to exchange private messages with a Reddit user, brands had to use Reddit’s site or apps like anyone else.

Reddit’s integration with Sprinklr represents the latest milestone in the company’s efforts to make its platform more palatable to marketers. Over the past two years, it has whitelisted subreddits to ensure brand safety for advertisers, adopted interest-based targeting, updated its self-serve ad-buying tool and, by the end of this year, will make profile pages more widely available to marketers.

By enabling brands to run their Reddit accounts through the same tool they may use to manage their accounts on other social platforms, Reddit lowers the barrier for brands to use its platform and raises the likelihood that they will invest in it.

“This integration takes a process that was previously time consuming and siloed — accessing Reddit data, sending Reddit messages and publishing to subreddits — and simplifies it so companies can centralize customer engagements across social media channels on one platform,” said Sprinklr’s VP and Global Head of Product Evangelism Elizabeth Closmore in a statement.

In addition to being able to publish to Reddit through Sprinklr, brands will be able to access historical and real-time data from Reddit. That data may be uniquely valuable. As 22squared’s Executive VP and Director of Partnerships and Content Marketing Chris Tuff recently said, Reddit is “the backbone of the internet in terms of surfacing what most people end up seeing [on other platforms] with a day-and-a-half delay.” Now that brands can more easily monitor what people are talking about on Reddit, they may be better positioned to identify trends and incorporate them into their marketing.

It’s also important that brands will be able to access Reddit’s data through the same marketing tool they can use to act on that data. Given Reddit users’ reputation for speaking their minds and Reddit’s reputation for influencing online conversation, brands may be able to get out ahead of any negative issues. For example, if Reddit users begin to complain about a brand’s product or other business moves, the brand can identify those complaints through Sprinklr and use Sprinklr to respond to those complaints on Reddit. Of course, that can backfire, as Electronic Arts demonstrated last month.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Tim Peterson
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

Popular Stories

How Machine Learning Works, As Explained By Google
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
Salesforce launches Einstein Voice for ‘conversational CRM’

Related Topics

Channel: Martech: SocialMarketing ToolsMarketing Tools: AnalyticsMarketing Tools: Social MediaSocial Media Marketing

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.