• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Social

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.

Tim Peterson on December 7, 2017 at 9:00 am
  • More

Reddit is making it easier for brands to manage their presence on its platform.

Through a deal with social marketing platform Sprinklr, brands can now use Sprinklr to publish comments to Reddit’s topic-based forums, or “subreddits,” as well as to manage the private messages they receive from Reddit’s users, the companies announced on Thursday.

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform, a Reddit spokesperson confirmed. Previously, to publish a comment to a subreddit or to exchange private messages with a Reddit user, brands had to use Reddit’s site or apps like anyone else.

Reddit’s integration with Sprinklr represents the latest milestone in the company’s efforts to make its platform more palatable to marketers. Over the past two years, it has whitelisted subreddits to ensure brand safety for advertisers, adopted interest-based targeting, updated its self-serve ad-buying tool and, by the end of this year, will make profile pages more widely available to marketers.

By enabling brands to run their Reddit accounts through the same tool they may use to manage their accounts on other social platforms, Reddit lowers the barrier for brands to use its platform and raises the likelihood that they will invest in it.

“This integration takes a process that was previously time consuming and siloed — accessing Reddit data, sending Reddit messages and publishing to subreddits — and simplifies it so companies can centralize customer engagements across social media channels on one platform,” said Sprinklr’s VP and Global Head of Product Evangelism Elizabeth Closmore in a statement.

In addition to being able to publish to Reddit through Sprinklr, brands will be able to access historical and real-time data from Reddit. That data may be uniquely valuable. As 22squared’s Executive VP and Director of Partnerships and Content Marketing Chris Tuff recently said, Reddit is “the backbone of the internet in terms of surfacing what most people end up seeing [on other platforms] with a day-and-a-half delay.” Now that brands can more easily monitor what people are talking about on Reddit, they may be better positioned to identify trends and incorporate them into their marketing.

It’s also important that brands will be able to access Reddit’s data through the same marketing tool they can use to act on that data. Given Reddit users’ reputation for speaking their minds and Reddit’s reputation for influencing online conversation, brands may be able to get out ahead of any negative issues. For example, if Reddit users begin to complain about a brand’s product or other business moves, the brand can identify those complaints through Sprinklr and use Sprinklr to respond to those complaints on Reddit. Of course, that can backfire, as Electronic Arts demonstrated last month.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Tim Peterson
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

Related Topics

Channel: Martech: SocialMarketing ToolsMarketing Tools: AnalyticsMarketing Tools: Social MediaSocial Media Marketing

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok