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Martech: Commerce

Release Notes: Mailchimp launches Customer Journeys

Helping small businesses to automate eCommerce journeys.

Kim Davis on July 28, 2020 at 1:05 pm
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Mailchimp today underlined its evolution from an email marketing service to a general marketing platform for small businesses with the launch of Customer Journeys.

Customer Journeys is a no-code solution allowing businesses to visualize automated journeys with pre-built templates and quick-to-configure workflows. The templates are customizable, and offer suggestions for complex journeys with multiple personalization steps. Users can build journeys by branching at if/then points, and re-ordering steps.

The solution is especially geared to eCommerce with the ability to configure responses to abandoned carts, site visits, or emails.

Why we care. Mailchimp is one of the vendors bringing marketing automation to the SMB market, helping smaller businesses punch above their weight. Mailchimp reports a doubling of website publication after the arrival of COVID, reflecting the need of small businesses to stay connected to their customers.



About The Author

Kim Davis
Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

Related Topics

Channel: Martech: CommerceMarketing Automation

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