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Report: 14 marketing automation vendors profiled — updated for 2017
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.
This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.
Included in the report are profiles of 14 leading B2B marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”
The 14 vendors profiled in this report represent some of the choices available for B2B marketing automation platforms; they are not a comprehensive list of B2B marketing automation vendors. This report is not a recommendation of any marketing automation platform or company, and is not meant to be an endorsement of any particular product, service or vendor.
This report was prepared by conducting in-depth interviews with leading vendors and industry experts in December 2016 and January 2017. These, in addition to third-party research, form the basis for this report.
This research report is sponsored by Salesforce, Marketo, IBM and Salesfusion.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.