Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools
Sprout Social received the highest customer satisfaction score in G2 Crowd's report, aggregated from more than 600 reviews by business professionals.
What’s the best social media management platform? That depends on who you ask. So it’s wise to ask a lot of people, which is essentially what G2 Crowd does on its business software review site.
And after crunching the numbers from 600 reviews by business professionals, G2 Crowd reported today that Sprout Social, HootSuite and TweetDeck are its top-ranked social management tools for spring 2015.
G2 Crowd put those three platforms in its Leader category, which indicates a high customer satisfaction score and a substantial market presence. Sprout Social received the top customer satisfaction score — 96 out of 100 — among the 14 tools listed in the report. HootSuite’s customer satisfaction score was 93 and TweetDeck’s 60. The scores are all normalized to be relative to the other tools rated.
G2 Crowd ranked AgoraPulse, Sendible, Viralheat, Buffer and GroSocial in the High Performer category, which is made up of tools with lower market presence and high customer satisfaction. AgoraPulse had a customer satisfaction score of 94, second only to Sprout Social overall. Sendible’s satisfaction score was 76, Viralheat was 75, Buffer 73 and GroSocial 67.
G2 Crowd limited the report to tools receiving at least 10 reviews in its system, which currently tracks 85 products. In general, reviewers reported a high level of satisfaction for the tools in the report; on average reviewers said they were 85% likely to recommend the product that they use.
Here’s the G2 Crowd Grid:
You can view a real-time version of the G2 Crowd Grid here.