Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform

Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive Scorecard.

According to the release, Return Path’s new send time optimization tool analyzes data to determine best times for sending marketing emails.

Return Path said the Send Time optimization tool increased read-rates by as much as 25 percent during beta tests but noted it is only available to Salesforce Marketing Cloud users, as it is part of its new partnership with AudiencePoint.

The subject line optimizer compares subject line copy against marketing emails from thousands of brands and industries to determine which subject lines drive more engagement.

Also included in Return Path’s updated Email Optimization Suite is an Executive Scorecard that compares email success rates against competitors, customizable dashboards, and email certification for the following email service providers: AOL, Cisco, Orange and Vade Retro.

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Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.