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Salesforce Announces Marketing Cloud Updates Coming Later This Year
Two platforms, Journey Builder and Active Audiences, will get updates to help marketers optimize customer journey across digital channels and devices, and with six new partners.
Salesforce has announced what it’s calling the “next generation” of its Marketing Cloud platform, with upgrades to its Journey Builder and Active Audiences products planned for later this year. Part of the Active Audiences upgrade is news that Salesforce has added six new partners: Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant.
The new Journey Builder gives marketers “one place to map and optimize journeys that span sales, service, marketing, custom apps and more,” the company says. With the Active Audiences update, Salesforce says marketers can “seamlessly orchestrate ad targeting alongside digital marketing and across the digital advertising ecosystem” with that group of new partners. Here’s a statement from Scott McCorkle, CEO of Salesforce Marketing Cloud, in today’s announcement:
“Marketers now have an unprecedented opportunity to engage customers at every step of their journey. The next generation of the Salesforce Marketing Cloud uniquely helps companies take action on data from any customer interaction to deliver the right content at the right time across every channel.”
The new features in Active Audiences are expected to be available in Q3 of this year, and the new aspects of Journey Builder will be available in Q4.
The Marketing Cloud announcement was made this morning at Salesforce’s Connections conference in New York City.
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