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Martech: Analytics & Data

The white paper or webinar content described below has been produced by one of our sponsors.


See how agencies are putting data-driven marketing to work

91% of agencies say data-driven marketing is somewhat or very successful in achieving important objectives.

Digital Marketing Depot on March 18, 2020 at 1:00 pm
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Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences. This is the essence of data-driven marketing.

By gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level, optimizing their engagement rates while ensuring a positive brand experience.

But delivering on this data-driven expectation can present a number of challenges – particularly for digital agencies, whose clients are throwing unprecedented amounts of data in their direction.

In an effort to find out how agencies are overcoming some of these obstacles, SharpSpring partnered with Ascend2 to field the Data-Driven Marketing Trends Survey. This paper draws on those results to offer an in-depth view of the challenges involved in successful data-driven marketing as well as the many ways in which agencies are helping their clients stay ahead of the curve.

Visit Digital Marketing Depot to download “Data-Driven Marketing: Let Your Data Take the Wheel.”

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Channel: Martech: Analytics & DataSponsored White Papers & Webinars

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