Seismic Now Allows Marketers To Better See How Sales Uses Their Content
The addition of a new Marketing Suite to its sales enablement platform provides marketers with approval workflows and effectiveness tracking.
Marketers create materials for sales teams, but how much is actually used, and how effective is it?
To help answer that question, sales enablement provider Seismic is today announcing the addition of a new Marketing Suite to its platform.
The San Diego, California-based company specializes in enabling customized presentations for sales people in enterprises. Its LiveDoc technology automatically pulls into a document the most relevant data from a customer relationship management (CRM) system, Excel spreadsheets in a shared online library or external sources like real estate site Zillow.
Previously, CEO Doug Winter told me, his company’s platform offered a lighter ability for marketing departments to track and control the content they provided. Version control was maintained largely through LiveDoc, analytics showed how often the content was downloaded and sales people could see who viewed it.
The Marketing Suite adds an approval workflow so the Legal department or whoever can literally sign off or even mark up content.
There’s also the ability for marketers to track effectiveness in ways that reflect what sales can see, such as how much time prospects are spending with the material. Marketers or sales can also now define content success metrics, such as which presentations led to the most sales.
The new Suite, Winter said, helps marketers keep sales “on message and make sure they have the content they need, and to get feedback from the field.”
“They are simply, ‘Upload content and it becomes available,’” he said.