Showpad gives companies a new way to help their sellers sell

Traditional sales presentations and tools are not cutting it anymore.

Today’s customer is just too informed, according to Pieterjan Bouten, co-founder and CEO of sales enablement platform Showpad. Bouten told me that the platform he founded with CPO Louis Jonckheere six years ago helps sales teams up their game, giving them a competitive edge in closing deals.

The result is more conversions and less money spent on wasted effort, Bouten said. The company says Showpad Experiences not only disrupts a stale industry, it makes the whole process between buyer and seller more dynamic.

“Sales is a tough job, but it will get more fun with the right technology,” Bouten told me.

Showpad addresses several pain points that marketers face when creating and disseminating content for their sales staff. Outdated, irrelevant content presented to highly informed consumers makes for fruitless sales presentations with no real value, Bouten said.

“Showpad is focused on two things: more effective marketing and delivery of the very best seller and user experience,” he said.

The platform allows marketers to share approved, high-quality information with potential customers. It works with other tools, including CRMs, to offer customized content based on customer preferences.

“A lot of companies use Showpad as a repository, but marketing can create guided selling experiences,” Bouten said. “For example the sales person might be able to ask certain questions and guide the customer to a landing page.”

Bouten said that the tool is creating “salespeople of the future.”

“Buyers are really leading the race. Effective messaging and adding value is one of our biggest challenges,” Bouten said. “Showpad helps salespeople to be more relevant.”

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.