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Martech: Management

SmarterHQ Lands $8M Funding To Expand Predictive Marketing Platform

Company has now raised $20 million since start of 2014.

Marketing Land Staff on July 21, 2015 at 6:40 pm
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SmarterHQ has announced another $8 million in funding, bringing the company’s total money raised to $20 million since 2014.

This round of funding is led by Simon Venture Group, the venture capital arm of Simon Property Group, which owns or has a stake in more than 200 malls and retail properties worldwide — with additional participation from Battery Ventures and angel investors.

The company says this latest round “will be used to accelerate SmarterHQ’s growth and expand the company’s award-winning predictive marketing platform.” That platform integrates with a retailer’s existing marketing tech and enables the retailer to track and measure a shopper’s engagement with the brand across multiple channels.

SmarterHQ says its client base includes Eddie Bauer, Finish Line and eBags, among others.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Marketing Land Staff
Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers.

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