• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
Martech: Content

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Smartling now offers predictive score on translation quality

The New York City-based company says this is the first forward-looking quality score.

Barry Levine on August 28, 2017 at 4:53 pm
  • More

Marketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for multiple markets was a very labor-intensive and logistically complex operation.

Now, translation tech and service provider Smartling has released another computerized tool — a new predictive quality score that it says can help measure a translation’s success in advance, by providing brands with a future-looking forecast of how good the translation is for a given market and use.

Head of Marketing Juliana Pereira told me her company previously “only looked back” at how well a given translation had performed. She added that the new Quality Confidence Score (QCS) — which has been in a beta release with selected clients and is now available in general release — is the first predictive quality score in the industry.

The QCS utilizes a proprietary machine-learning algorithm that forecasts the chances a human in the target market will consider the translation in question to be of high quality. An 82 percent confidence score, for instance, is a good one; it means there is an 82 percent chance the translation is a quality one.

The score is based on dozens of factors from the past seven years of data for similar kinds of translations, in similar contexts and with similar factors. These can include whether it was machine or human translation, who the human translator was, and whether Smartling’s style guide or visual context tool was used. The visual context tool takes into account, for instance, whether the word for “home” should be interpreted as “house” or “homepage.”

If the score is high, the client may want to publish the translation directly without review. If it’s low, an editor’s review may be recommended. As QCS is just launched, Pereira said, there is no data yet on how accurate the predictions are.



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

Tappx teams with Pixalate for industry-first OTT fraud solution
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
Brightcove to buy video ad tech platform Ooyala for $15 million

Related Topics

Channel: Martech: ContentPredictive Marketing

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.