Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.
During its earnings call for the first quarter of this year, Snapchat said one of its key priorities was to grow its online sales business.
“In order to onboard these advertisers, we have been rolling out our self-serve tools and investing to create a frictionless buying experience,” reported Snapchat’s chief strategy officer, Imran Khan.
The company is continuing to drive its ad business objectives with an announcement yesterday outlining a number of new ad initiatives. Snapchat introduced new programmatic purchasing for its AR Lenses, a new AR ad product connected to the platform’s Snappables games and what the company claims is its “largest push” for e-commerce advertisers.
Here is a rundown of Snapchat’s latest announcements.