Snapchat rolls out self-serve platform for its vertical video ads
Snapchat Ad Manager will become officially available next month and feature all of Snapchat’s targeting options but only work for its Snap Ads.
Snapchat is officially wide open for business.
On Thursday, Snapchat debuted a self-serve tool to buy ads on the mobile app that makes it easier for more advertisers to spend money on its platform. That means if a brand can’t afford the types of buys that merit a Snapchat sales rep or doesn’t want to pay to buy ads through a third-party software provider that plugs into Snapchat’s advertising API, they can now purchase ads without those extra requirements.
For more details about the self-serve tool, like when it will become officially available and in what countries, check out the original article on Marketing Land.
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