SourceKnowledge Introduces Engage, A New Performance-Based Programmatic Video Ad Platform
Company touts boost in ad engagement when pre-roll video is combined with sequential display ads.
SourceKnowledge has announced its new, performance-based programmatic video ad platform called Engage.
The new platform, SourceKnowledge says in today’s news release, offers marketers a way to test and optimize video creative in real-time to better drive conversions.
SourceKnowledge Engage programmatically delivers video ads to prospects that are analyzed and ranked based on their likelihood to convert, as well as their total potential lifetime value. Audiences can then be sequentially and thoughtfully re-engaged using banner ad creative that is dynamically delivered to match the video asset, reinforcing conversion behavior and the brand’s overall value proposition.
The company says that its combination of pre-roll video and sequential display ads has led to improvements of up to 85 percent in ad engagement.
“Our new Engage platform enables brand marketers to achieve increased conversion rates and improve their average order values,” says SourceKnowledge president and co-founder Patrick Hopf, “because they can test their video creative in real-time and enjoy greater control by monitoring key invest-or-kill metrics.”
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.