Special Marketing Land Coverage: Welcome To Martech Madness!

There’s no question that digital marketing is changing rapidly, and much of that change is being driven by new developments in marketing technology. There are dozens of acronyms to know, dozens of platforms that can make up a marketing stack, and at least a couple of thousand companies that make up the marketing technology landscape.

You already know that Marketing Land is committed to reporting on the martech industry with daily news, features, interviews and analysis. Now, with our MarTech Conference about a month away in San Francisco, we’re turning the dial up.

Welcome To Martech Madness!

Starting today, and for the next month, we’ll be paying special attention to what’s happening in the martech industry. We’ll have new features and interviews with important players across all areas of martech. For marketers who might need to catch up, we’ll have new primers on specific areas of the martech landscape. And, of course, we’ll bring you Scott Brinker’s new 2016 marketing technology landscape — the must-see overview of all the companies that make up the martech industry.

How To Follow Martech Madness

All of our Martech Madness coverage will live on our Martech Today channel, so plan on visiting there daily for new articles and features.

Better yet, use the “Martech Today” box at the top of that page to subscribe to our daily martech newsletter for a complete list of our own martech coverage, plus links to important martech articles from around the web. It’s free, and you can unsubscribe at any time. (But we’re confident you won’t want to.)

And we hope you’ll join us at our MarTech Conference March 21–22 in San Francisco — the perfect way to cap a month of Martech Madness.

About The Author

Matt McGee

Matt McGee is the Editor-In-Chief of MarTech Today. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page.