• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Social

Spredfast Launches First Shoutlet-Based Feature, A Contest- and Poll-Maker

“Promotions” is the first of several new capabilities the social management platform will be rolling out, following its recent purchase of competitor Shoutlet.

Barry Levine on November 12, 2015 at 2:52 pm
  • More
spredfast

In August, social media management platform Spredfast bought competitor Shoutlet.

Today, Spredfast announced the first implementation of Shoutlet technology — a Promotions custom form builder that allows brands to create contests, sweepstakes, polls, quizzes, surveys and other interactive features, and capture the user data.

Previously, VP of product marketing David Prohaska told me, Spredfast had some polling capability and could handle collection of a few pieces of user data, like a Twitter handle or a Facebook ID.

Now, Promotions — which was called Canvas on the Shoutlet platform — allows customized templates to be created, contests and such to be added in an iFrame to a desktop or mobile site via a JavaScript tag, and all kinds of user data to be collected and provided to a customer relationship management (CRM) platform.

An outdoor gear brand, for instance, might want to conduct a contest for best photo of a hiking trail. Spredfast said that the accompanying Terms and Conditions usually give the brand the right to use the submitted material. Otherwise, the brand gets in touch with the user for permission. The user uploads the photo and submits name, email address and other info, such as thoughts about the brand.

Here’s a Promotions creation screen:

PRO-01

Promotions also allows the brand to conduct, say, polling, in which no user-generated content (UGC) is requested but user data is collected. Spredfast said this is the first functionality for its platform that collects data without involving UGC.

The Austin, Texas-based company said that there are similar templatized apps for Facebook from such vendors as Woobox. Tools like SurveyMonkey can capture user feedback in surveys and such, and social networks and other UGC platforms allow for the creation of engaging features like photo contests.

But Spredfast product lead Melissa Johnson said that Promotions is the first to offer a complete suite of functions: creation of interactive features like contests, fully customizable templates that can match a larger campaign, capturing of any kind of user data, integration with a CRM, and then display on a video wall or other broadcast experience through the company’s Experiences capabilities.

Spredfast’s acquisition of Shoutlet, which had focused on customer identity and integration with CRMs, is part of social media platforms’ growth as full players in the marketing data wave. Earlier this month, for instance, social platform Sprinklr announced its purchase of audience segmentation/customer data platform Booshaka.



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: Martech: SocialSocial Media Marketing

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • 6 Powerful Ways Experience Analytics Can Help Your Business Now
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok