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Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Join us on Tuesday, October 8, at 1:00 PM ET (10:00 AM)
Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising?
If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand – and bid smarter. In this ever-expanding digital advertising space, where advertisers compete for the same customers, you’re often faced with aggressive brand bidding techniques and trademark infringements that drive up your CPC costs and cross-advertising investments, and dilute your brand.
Join us as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.
Register today for “Stop Overbidding for What’s Yours!” produced by Digital Marketing Depot and sponsored by Adthena.