Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
Get to Know: Amy Przywara, Sylvan Learning's CMO
After fifteen years with Sylvan Learning, Amy Przywara rose through the ranks and was named CMO in June of 2015.
She began her career with the company as the director of co-op advertising, traveling around the country to help guide local planning initiatives. During her tenure, Przywara has served in a number of advertising and marketing roles for Sylvan Learning, including the director of national advertising and senior marketing director of advertising and promotions.
“I love this brand because we help kids and families value education and support them with a variety of programs that fit their needs,” says Przywara, “We do everything from after school tutoring to teaching a child to read to STEM classes and camps to College Prep to helping a teen write their college essay.”
Przywara says that being a mom to three school-age children puts her squarely in the target audience for her brand.
“I love talking with my mom friends and gaining insights into the business by living the experience every day.”
As CMO, Przywara works with the Sylvan Learning’s franchisees, overseeing all of the paid search campaigns, email marketing, social efforts, and PR efforts to promote the brand on a local level.
“My team helps franchisees with everything they need from customer research to SEM to copywriting to local marketing toolkits. We are small but mighty for the volume of work that we make happen on a weekly, monthly and yearly basis.”
Currently, Przywara says her team is working on a new value proposition to showcase what Sylvan can do for every child.
“Many consumers have a misconception about Sylvan; they think that Sylvan is only for reading, or only for children who have fallen behind in school, or that we are too expensive.”
Przywara says the new initiative aims to let families know that Sylvan supports thousands and thousands of students who may simply need an hour of tutoring week, or even SAT preparation.
“Consumers just don’t know this. We will be rolling this out in September, and our goals are to increase the number of families who think Sylvan is for them.”