Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
Taboola will now be packaged with Disqus
The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting platform.
Expect to see Taboola’s “you might also be interested in this” thumbnail images and links in a lot more places.
The content discovery platform, which provides links and images to related editorial or sponsored content at the bottom of articles on many popular sites, announced this week it is making its service available to the customers of commenting platform Disqus.
The impact, CEO and founder Adam Singolda told me, will be that Taboola’s distribution will expand “from thousands of sites to millions.” Disqus says its platform is available on more than 3.5 million sites in over 190 countries, showing up on about 15 billion page views monthly.
Singolda pointed out that Taboola’s 300 billion monthly content recommendations have been oriented around relatively larger publisher sites, such as USA Today, the Chicago Tribune and The Weather Channel. Disqus includes larger publishers like The Atlantic and TMZ, but also many smaller blogs and publications.
Taboola, which might appear above or below Disqus on a page, will be offered as part of a default package, Singolda said, but sites can decline if they so choose. Here’s an example of Taboola above, on a page from Variance Magazine:
Taboola’s content recommendations are served by the company’s predictive tech, which takes into account the device, geography, subject matter of the page, social media trends and other factors. Disqus’s commenting platform also offers money-making options like ads, sponsored content and affiliate links.