Amazon Ad Forecast 2019

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Amazon’s streamlines DSP usability as it continues ad biz ramp up

Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...

Pamela Parker | Mar 13, 2019 at 9:52 am ET

The e-commerce giant raked in $10 billion in advertising revenue in...

Ginny Marvin | Jan 31, 2019 at 10:26 pm ET

The proprietary platform was developed to meet growing demand for bidding at scale....

Ginny Marvin | Dec 20, 2018 at 4:05 pm ET

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key...

Robin Kurzer | Oct 31, 2018 at 9:01 am ET

Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months....

Barry Levine | Oct 26, 2018 at 1:08 pm ET

Amazon's Q3 earnings report shows ad sales climbing 123% to reach $2.5 billion for the quarter with overall revenue up 29%...

Amy Gesenhues | Oct 26, 2018 at 8:28 am ET