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Call Analytics

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated...

Pamela Parker | Jun 3, 2020 at 3:23 pm ET

Boost in voice calls poses opportunities for marketers using call analytics platforms

Every interaction with a customer or prospect offers opportunities for collecting insights....

Pamela Parker | Jun 1, 2020 at 2:43 pm ET

Call Analytics tools in the spotlight: Marketing’s unsung heroes

The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...

Pamela Parker | May 21, 2020 at 3:51 pm ET

 

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls....

Marc Sirkin | Apr 16, 2020 at 11:00 am ET

Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call...

Marc Sirkin | Apr 8, 2020 at 11:00 am ET

Dialpad announces AI-driven solution for call analytics

The solution provides tools for measuring customer sentiment, among other important call...

Jennifer Cannon | May 22, 2019 at 9:35 am ET

Beyond call tracking: Measuring sentiment for marketing success

Customer sentiment analysis is becoming a key function of call tracking...

Jennifer Cannon | May 14, 2019 at 1:09 pm ET

Calls to businesses rose more than 375% over past two holiday seasons

A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that...

Robin Kurzer | Nov 5, 2018 at 11:20 am ET

Machine learning comes to call analytics

New Invoca capability promises language pattern recognition based on the entire call vs. isolated keyword...

Greg Sterling | Aug 7, 2017 at 5:48 pm ET

Martech Landscape: What is Call Analytics & Tracking Software?

Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too....

Claire Schoen | Jul 20, 2015 at 2:16 pm ET
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