customer data platforms
Subscribe to receive daily martech news and expert insights. See terms.
Does your company really need a CDP?
Check out our marketer's guide to CDPs and ask yourself these 9 important questions....
Customer Data Platform industry sees continued expansion, record funding
As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the...
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform...
CDP Institute launches vendor certification program, tools to help CDP buyers
Vendors that meet five key capability requirements will be eligible for RealCDP certification....
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real...
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground....
CDP Optimove adds ability to test campaign strategies
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against...
CDP sector grew 23%, saw first major acquisitions in second half of 2018
The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something...
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data...
Is there a place for CRMs in a CDP world?
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer...
Oracle launches a ‘CDP-plus’ for its clouds
Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the...
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....
CDPs: Why now?
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of...
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been...
Bridg announces ‘first CDP’ for brick-and-mortar retailers
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed...
Amperity emerges from stealth with a muscular CDP
Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the...
Customer data platform Segment adds Looker Source to define audiences from multiple tools
Essentially, says the Segment CEO, the data switchboard is growing “a brain...
Here’s how & why CDPs differ from CRMs & DMPs
We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data...