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customer data platforms

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing challenges....

Pamela Parker | Jul 9, 2020 at 3:45 pm ET

7 steps to CDP heaven: A maturity model for data management

Being able to manage customer data efficiently can transform marketing performance, platforms...

Rodric Bradford | Jun 22, 2020 at 1:06 pm ET

Does your company really need a CDP?

Check out our marketer's guide to CDPs and ask yourself these 9 important questions....

Pamela Parker | Aug 30, 2019 at 2:31 pm ET

 

Customer Data Platform industry sees continued expansion, record funding

As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the...

Jennifer Cannon | Aug 13, 2019 at 1:34 pm ET

Major marketing cloud vendors enter crowded CDP field

Adobe, Oracle and Salesforce address customer data platform...

Jennifer Cannon | Jun 18, 2019 at 4:57 pm ET

CDP Institute launches vendor certification program, tools to help CDP buyers

Vendors that meet five key capability requirements will be eligible for RealCDP certification....

Ginny Marvin | Apr 4, 2019 at 11:38 am ET

Adobe releases Experience Platform and CDP, iterates Sensei

The company says it's ready to help brands create rich, relevant experiences in real...

Pamela Parker | Apr 1, 2019 at 1:00 am ET

Salesforce declares plans for CDP to tie into Customer 360 platform

After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground....

Pamela Parker | Mar 27, 2019 at 1:16 pm ET

CDP Optimove adds ability to test campaign strategies

Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against...

Barry Levine | Jan 25, 2019 at 4:59 pm ET

CDP sector grew 23%, saw first major acquisitions in second half of 2018

The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something...

Barry Levine | Jan 2, 2019 at 4:31 pm ET

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data...

Michael Katz | Nov 7, 2018 at 12:00 pm ET

Is there a place for CRMs in a CDP world?

Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer...

Barry Levine | Oct 26, 2018 at 4:40 pm ET

Oracle launches a ‘CDP-plus’ for its clouds

Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the...

Barry Levine | Oct 22, 2018 at 2:58 pm ET

Customer data platforms ‘not a silver bullet,’ says CDP Institute founder

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....

Amy Gesenhues | Oct 2, 2018 at 4:17 pm ET

CDPs: Why now?

Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of...

Barry Levine | Aug 9, 2018 at 1:28 pm ET

CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer

Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been...

Barry Levine | Aug 8, 2018 at 2:44 pm ET

Bridg announces ‘first CDP’ for brick-and-mortar retailers

Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed...

Barry Levine | Aug 7, 2018 at 10:44 am ET

Amperity emerges from stealth with a muscular CDP

Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the...

Barry Levine | Sep 14, 2017 at 3:30 pm ET

Customer data platform Segment adds Looker Source to define audiences from multiple tools

Essentially, says the Segment CEO, the data switchboard is growing “a brain...

Barry Levine | Jul 27, 2017 at 2:32 pm ET

Here’s how & why CDPs differ from CRMs & DMPs

We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data...

Barry Levine | Mar 2, 2017 at 12:30 pm ET
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