customer data platforms

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Adobe releases Experience Platform and CDP, iterates Sensei

The company says it's ready to help brands create rich, relevant experiences in real...

Pamela Parker | Apr 1, 2019 at 1:00 am ET

After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground....

Pamela Parker | Mar 27, 2019 at 1:16 pm ET

Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against...

Barry Levine | Jan 25, 2019 at 4:59 pm ET

The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something...

Barry Levine | Jan 2, 2019 at 4:31 pm ET

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data...

Michael Katz | Nov 7, 2018 at 12:00 pm ET

Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer...

Barry Levine | Oct 26, 2018 at 4:40 pm ET

Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the...

Barry Levine | Oct 22, 2018 at 2:58 pm ET

CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston....

Amy Gesenhues | Oct 2, 2018 at 4:17 pm ET

Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of...

Barry Levine | Aug 9, 2018 at 1:28 pm ET

Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been...

Barry Levine | Aug 8, 2018 at 2:44 pm ET

Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed...

Barry Levine | Aug 7, 2018 at 10:44 am ET

Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the...

Barry Levine | Sep 14, 2017 at 3:30 pm ET

Essentially, says the Segment CEO, the data switchboard is growing “a brain...

Barry Levine | Jul 27, 2017 at 2:32 pm ET

We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data...

Barry Levine | Mar 2, 2017 at 12:30 pm ET