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“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce’s Deal To Buy ExactTarget

Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5...

Amy Gesenhues | Jun 5, 2013 at 12:58 pm ET

Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation

In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based...

Amy Gesenhues | Jun 4, 2013 at 2:15 pm ET