future of mobile
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Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few...
Square rolls out in-app payments mobile SDK
Company says it's now the only 'first party omni-channel payments platform' for in-store, online and in-app....
AR breaks out of the app and onto the mobile browser
8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a...
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....
Gartner releases first Magic Quadrant on mobile marketing platforms
Mobile-only platforms take most of the top places, above Salesforce and...
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...
If you use mobile location data, it’s time for a mid-course correction
Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back...
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...
Mobile marketer Leanplum buys Connecto’s conversational marketing
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...
Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mobile devices with the same ad
The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other...
IAB Tech Lab unveils a proposed Ads.txt for mobile apps
It’s essentially the same idea, a file on a web domain that lists valid sellers of that property’s ad inventory. But now there’s a pointer...