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future of mobile

Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...

Barry Levine | Feb 8, 2019 at 3:38 pm ET

What impact will 5G have on marketing and advertising?

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...

Barry Levine | Feb 6, 2019 at 1:06 pm ET

New Salesforce tools let marketers create mobile apps without developers

Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few...

Barry Levine | Jan 17, 2019 at 12:11 pm ET

 

Square rolls out in-app payments mobile SDK

Company says it's now the only 'first party omni-channel payments platform' for in-store, online and in-app....

Greg Sterling | Jan 10, 2019 at 9:18 am ET

AR breaks out of the app and onto the mobile browser

8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a...

Robin Kurzer | Sep 11, 2018 at 8:01 am ET

Facebook rolls out mobile-first video creation tools for advertisers

Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...

Robin Kurzer | Aug 23, 2018 at 9:48 am ET

Report: Marketers are missing mobile opportunities to reach customers in store

The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....

Robin Kurzer | Aug 16, 2018 at 9:02 am ET

Gartner releases first Magic Quadrant on mobile marketing platforms

Mobile-only platforms take most of the top places, above Salesforce and...

Barry Levine | Jul 19, 2018 at 6:15 pm ET

New features in the Facebook Ads Manager app make building ads on mobile easier

The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...

Amy Gesenhues | Jul 17, 2018 at 12:10 pm ET

If you use mobile location data, it’s time for a mid-course correction

Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back...

Gladys Kong | Jun 29, 2018 at 1:15 pm ET

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...

Barry Levine | Jun 21, 2018 at 12:34 pm ET

Mobile marketer Leanplum buys Connecto’s conversational marketing

The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...

Barry Levine | Jun 20, 2018 at 4:47 pm ET

Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mobile devices with the same ad

The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other...

Barry Levine | Jun 19, 2018 at 3:46 pm ET

IAB Tech Lab unveils a proposed Ads.txt for mobile apps

It’s essentially the same idea, a file on a web domain that lists valid sellers of that property’s ad inventory. But now there’s a pointer...

Barry Levine | Jun 7, 2018 at 5:33 pm ET
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