marketing automation

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Customer data platform Segment adds Looker Source to define audiences from multiple tools

Essentially, says the Segment CEO, the data switchboard is growing “a brain...

Barry Levine | Jul 27, 2017 at 2:32 pm ET

Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud

Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and...

Ginny Marvin | Feb 24, 2014 at 12:04 pm ET