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marketing automation

How Bacardi served up a new digital experience for consumers

Bacardi refreshes its digital experience for a shop-at-home, drink-at-home...

Rodric Bradford | Oct 28, 2020 at 10:19 am ET

How marketers should plan for implementing automation

Planning and goal-setting prior to implementation is key to...

Rodric Bradford | Oct 14, 2020 at 1:00 pm ET

Who’s who in B2B Marketing Automation: The vendor landscape

Here's an overview of the recent funding and M&A activity among B2B marketing automation...

Pamela Parker | Jul 14, 2020 at 10:32 am ET

 

Why B2B marketing automation, and martech in general, are still key

As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant...

Pamela Parker | May 20, 2020 at 4:00 pm ET

Four key steps to choosing (or replacing) a marketing automation platform

Your team’s time is valuable. Stop spending so much time every day with manual marketing processes, and start automating. Here’s...

Katie Jordan | May 1, 2020 at 1:00 pm ET

The benefits of B2B marketing automation platforms: What you need to know

Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to...

Pamela Parker | Apr 15, 2020 at 3:52 pm ET

What should you expect from a B2B marketing automation platform?

If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...

Pamela Parker | Apr 9, 2020 at 5:10 pm ET

What are the differences between B2B marketing automation platforms?

Here's what you should look for when making comparisons between marketing automation solutions....

Pamela Parker | Mar 30, 2020 at 3:22 pm ET

Everything you need to know about B2B Marketing Automation

Maximizing your work-from-home hours with martech research? We've got you covered....

Pamela Parker | Mar 20, 2020 at 2:07 pm ET

Why agencies are feeling ‘meh’ about automation

Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI...

Amanda Farley | Mar 7, 2019 at 12:05 pm ET

Inside look: Third Door Media’s marketing technology stack

Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible...

Marc Sirkin | Feb 25, 2019 at 12:35 pm ET

The coming battle between ABM and marketing automation tools

Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for...

Barry Levine | Jan 8, 2019 at 4:56 pm ET

Better personalization: The intersection of AI, automation and marketing

Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today. ...

Jose Cebrian | Oct 5, 2018 at 9:00 am ET

AI and IA: How artificially intelligent automation is driving scalable marketing

What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...

Andy Betts | Aug 13, 2018 at 2:41 pm ET

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

The annual marketing spend for these platforms will more than double by 2023, the report...

Barry Levine | May 14, 2018 at 4:55 pm ET

How the acceleration of AI will drive digital transformation: Automation and personalization

Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization....

Jim Yu | Apr 6, 2018 at 1:48 pm ET

6 reasons SMBs should adopt marketing automation early

Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini...

Nandini Rathi | Mar 15, 2018 at 12:01 pm ET

Madison Logic becomes bidirectional with marketing automation by integrating with Marketo

The move follows Madison Logic’s recent integration with Salesforce’s...

Barry Levine | Jan 4, 2018 at 4:10 pm ET

Are you ready to evolve beyond marketing automation in the next era of B2B marketing?

Columnist Scott Vaughan says marketing automation's "teenage years" are resulting in some soul-searching for B2B marketers and the leading...

Scott Vaughan | Sep 15, 2017 at 11:04 am ET

5 tools to take your marketing automation to the next level

Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your...

Ben Jacobson | Aug 28, 2017 at 10:25 am ET
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