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MarTech East 2019

MarTech Overtime: Building a new martech team from scratch

Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP...

Emily Cnossen | Oct 28, 2019 at 2:37 pm ET

MarTech Overtime: How marketing operations teams can be more effective

Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture...

Wendy Almeida | Oct 22, 2019 at 12:32 pm ET

MarTech Overtime: Why partnerships matter in securing your martech stack

Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work...

Jorge Garcia | Oct 11, 2019 at 11:26 am ET

 

Lean not mean: A user-first framework for surveillance marketing

During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance...

Ian Lowe | Oct 10, 2019 at 2:06 pm ET

MarTech Overtime: Why a marketing data re-architecture creates more agile marketing

During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a...

Paul Taylor | Oct 7, 2019 at 4:02 pm ET

Get lead scoring data in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get...

Ginny Marvin | Oct 7, 2019 at 1:40 pm ET

Sustainable digital marketing in today’s privacy-conscious world

MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech...

Kristina Podnar | Oct 2, 2019 at 2:18 pm ET

Anand Thaker on what’s next for martech in 2020

Here are three key themes from MarTech East that will transform...

Anand Thaker | Oct 1, 2019 at 3:10 pm ET

My key takeaway from MarTech East: Empowering others in an organization leads to innovation

Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster...

Steve Petersen | Sep 27, 2019 at 8:00 am ET

What do Charlene Li and Wayne Gretzky have in common?

They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing...

Aileen Cahill | Sep 26, 2019 at 10:41 am ET

How to get the most value from any marketing conference

Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're...

Gene De Libero | Sep 10, 2019 at 12:33 pm ET

How to use CX-led architecture to transform your business

The customer experience is the starting point in building technology to solve problems to improve everyday experiences....

Henry Hernandez-Reveron | Sep 9, 2019 at 2:46 pm ET

Stack evolution: Cancel those credit cards and put a process in place

Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to...

Anita Brearton | Sep 5, 2019 at 12:36 pm ET

Buying martech is easy, managing the process to use it effectively is the hard part

Shifting priorities wreak havoc on our best intentions as martech buyers so it's important to take the time to plan and avoid random acts of...

Steve Petersen | Aug 29, 2019 at 1:37 pm ET

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Every company should be moving to multi-touch attribution, says Mediacurrent's Adam Kirby -- and it's not just a marketing...

Ginny Marvin | Aug 28, 2019 at 8:32 am ET

Improve customer experience with scenario analysis

Developing and analyzing potential scenarios is the fundamental ingredient for scenario analysis – whether to anticipate, plan and improve...

Laura Patterson | Aug 26, 2019 at 1:09 pm ET

Are other teams unwittingly killing your SEO (and revenue)?

Executives should treat SEO as a company-wide mandate. Here's why....

George Nguyen | Aug 22, 2019 at 1:01 pm ET

Want to improve your marketing operations? Make everyone on the team a coach

Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach...

Amy Gesenhues | Aug 20, 2019 at 1:52 pm ET

The most important skills for tomorrow’s CMO: Data analysis, privacy and security

CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your...

Kristina Podnar | Aug 20, 2019 at 12:25 pm ET
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