MarTech East 2019
Subscribe to receive daily martech news and expert insights. See terms.
MarTech Overtime: Building a new martech team from scratch
Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP...
MarTech Overtime: How marketing operations teams can be more effective
Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture...
MarTech Overtime: Why partnerships matter in securing your martech stack
Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work...
Lean not mean: A user-first framework for surveillance marketing
During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance...
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a...
Get lead scoring data in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get...
Sustainable digital marketing in today’s privacy-conscious world
MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech...
Anand Thaker on what’s next for martech in 2020
Here are three key themes from MarTech East that will transform...
My key takeaway from MarTech East: Empowering others in an organization leads to innovation
Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster...
What do Charlene Li and Wayne Gretzky have in common?
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing...
How to get the most value from any marketing conference
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're...
How to use CX-led architecture to transform your business
The customer experience is the starting point in building technology to solve problems to improve everyday experiences....
Stack evolution: Cancel those credit cards and put a process in place
Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to...
Buying martech is easy, managing the process to use it effectively is the hard part
Shifting priorities wreak havoc on our best intentions as martech buyers so it's important to take the time to plan and avoid random acts of...
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Every company should be moving to multi-touch attribution, says Mediacurrent's Adam Kirby -- and it's not just a marketing...
Improve customer experience with scenario analysis
Developing and analyzing potential scenarios is the fundamental ingredient for scenario analysis – whether to anticipate, plan and improve...
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why....
Want to improve your marketing operations? Make everyone on the team a coach
Kimi Corrigan, head of marketing operations at Duo, encourages team members to feel ownership and responsibility to teach...
The most important skills for tomorrow’s CMO: Data analysis, privacy and security
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your...