Oracle
Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud
Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and...
Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform
In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of...
