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Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud

Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and...

Ginny Marvin | Feb 24, 2014 at 12:04 pm ET

Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of...

Ginny Marvin | Dec 20, 2013 at 2:44 pm ET

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